---
title: "Principal Machine… at ASOS – London, United Kingdom"
canonical: "https://www.metaintro.com/job/principal-machine-learning-engineer-at-asos-75d52fc4-2917-5655-8b9c-626516268a02"
language: "en"
author: "Metaintro"
---

[/company/asos](/company/asos)[ASOS](/company/asos)
# Principal Machine Learning Engineer at ASOS

Department: Tech - Digital ProductSeniority in posting: senior

**Setup**
: Hybrid

**Location**
: London, England

**Type**
: Full-time

**Level**
: staff+

**Posted**
: Sep 25, 2026

## Description

ASOS is hiring a Principal Machine Learning Engineer for its Search & Discovery team to define the technical architecture and long-term direction of AI-powered fashion discovery. The role owns large-scale recommendation, retrieval, personalisation, search relevance, deep learning, and generative AI systems; leads production delivery, scalability, reliability, and MLOps; and provides technical leadership, mentoring, and stakeholder influence across engineering teams.

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