---
title: "Sr Manager, Demand Generation at Ryan – Plano, TX · Hybrid"
canonical: "https://www.metaintro.com/job/sr-manager-demand-generation-at-ryan-ead371db-41bb-589d-b9e2-d3c3cea9da78"
language: "en"
author: "Metaintro"
---

[![Ryan logo](/api/favicon-proxy?url=https%3A%2F%2Fryan.com%2Ffavicon.ico%3Fv%3D2)](/company/ryan)[Ryan](/company/ryan)
# Sr Manager, Demand Generation at Ryan

**Setup**
: Hybrid

**Location**
: Plano, Texas

**Type**
: Full-time

**Level**
: lead/mgmt

**Posted**
: Sep 9, 2026

## Description

The Senior Manager, Demand Generation will develop and lead integrated demand generation strategies for Ryan’s tax.com SaaS business, defining audiences, messaging, channel mix, campaigns, nurture programs, lead scoring, and reporting. The role partners with Sales, Product Marketing, Creative, Digital Marketing, Marketing Operations, Communications, and agency partners to build pipeline, optimize performance, and use AI and marketing technology to improve targeting, personalization, and campaign efficiency.

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