---
title: "VP, Demand Generation at Sidetrade – Calgary, Canada"
canonical: "https://www.metaintro.com/job/vp-demand-generation-at-sidetrade-10665f26-631a-5437-a91a-fa4cec0e4429"
language: "en"
author: "Metaintro"
---

[![Sidetrade logo](/api/company-logo?url=https%3A%2F%2Fwww.sidetrade.com%2Fwp-content%2Fuploads%2F2025%2F12%2Fcropped-android-chrome-512x512-1-180x180.png&sig=Q555aJm79tTMy1uCyVElu2UM_pFUkzr9tomNiF533-I)](/company/sidetrade)[Sidetrade](/company/sidetrade)
# VP, Demand Generation at Sidetrade

Department: Marketing

LanguageEnglish
Français

**Setup**
: Hybrid

**Location**
: Calgary, Alberta

**Type**
: Full-time

**Level**
: exec

**Posted**
: Jun 4, 2026

## Description

Sidetrade is hiring a VP Demand Generation to lead its global demand engine and accelerate pipeline growth across Europe and North America. The role owns the strategy and execution of multi-channel demand generation, builds and leads a demand generation team, develops account-based marketing programs, partners with Sales, manages marketing technology and budgets, and reports pipeline and ROI metrics to senior leadership. The position requires at least 8 years of B2B SaaS marketing experience, including 3 years leading demand generation, and offers a hybrid work model in Calgary or Paris with medical coverage and other benefits.

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