--- title: "K-12 and CTE Career Pathways by Text | Metaintro" canonical: "https://www.metaintro.com/k12" language: "en" author: "Metaintro" --- For K-12 districts and CTE programs # Your students already text. Now their career pathway does too. Students explore real careers and local openings by text or on the web. Counselors see who needs a nudge, and Perkins V indicators stay current all year. [Book a Demo](https://calendly.com/metaintro/metaintro-enterprise)[Talk to our K-12 team](#book) - FERPA and COPPA compliant - Works on any phone - SOC 2 certified - Live in four weeks Why text works ## Students don't log into career portals. They text. Career exploration reaches students where they already are, and keeps going after the bell and after graduation. - ### Any phone, nothing to install No app and no password. If a student can send a text, they can explore careers near home. - ### Questions answered at 10 p.m. Students ask about pay, training, and jobs when they're curious, not only during a counseling appointment. - ### Plain answers, real jobs Every answer is grounded in openings employers near you have posted, with real pay and real requirements. What students see ## Real local careers, by text, whenever they ask. One number they can save. Here's what a student sees when your program enrolls them, when they ask about a career, and when they get ready for an interview. 1. ### Enrolled by your CTE program The first text names your district, so students and families know who it's from. 2. ### Real jobs behind every pathway Students see what local employers pay and require, so a pathway connects to a real job. 3. ### Ready for a first interview Students rehearse real questions for a real role, with feedback after every answer. [See it on your program](#book) What counselors see ## Spend counseling time on the students who are stuck. Counselors and CTE coordinators see which students have gone quiet, are missing a work-based learning placement, or haven't picked a pathway, with the reason, and can text them in one tap. - Who needs a nudge, and why, in plain language - Work-based learning placements in the same record - Families and staff see the same plan What leadership reports ## Report exactly what Perkins V requires, with the evidence behind every number. Secondary indicators are tracked against your state-determined performance levels all year, from your SIS and program records, so the state submission is a review, not a rebuild. - Secondary indicators against your state-determined levels - Open any number to see the students behind it - Completers keep their agent, so placement is recorded [See it on your program](#book)[Download the one-page brief (PDF)](/briefs/metaintro-k12-brief.pdf) Across your district ## One plan for every student, from exploration to placement. CTE, counseling, and district leadership work from the same student record instead of six systems. - ### CTE programs Every pathway connected to real local jobs and pay. - ### School counselors A queue of who needs a nudge, with the reason. - ### Work-based learning Internships and apprenticeships tracked with outcomes. - ### District leadership Perkins V indicators current all year, by school and cluster. - ### State CTE offices One methodology across every district you oversee. - ### College and career readiness Post-program plans recorded as students make them. - ### Curriculum planning Compare clusters against what employers near you hire for. - ### Families Plain-language answers about jobs, pay, and training. Where Metaintro fits ## Exploration tools inspire. We connect it to real jobs. Career exploration tools spark interest and spreadsheets assemble Perkins V each fall. Neither one connects a student to a real local job or keeps the outcome on record, and that's the gap Metaintro fills. - Reaches students **Exploration tools**: Classroom lessons **Spreadsheets**: Not offered **Metaintro**: By text, on any phone - Labor market data **Exploration tools**: National averages **Spreadsheets**: Annual reports **Metaintro**: Live openings in your county - Students who need help **Exploration tools**: Not offered **Spreadsheets**: Spotted by hand **Metaintro**: Flagged with the reason - Perkins V indicators **Exploration tools**: Not offered **Spreadsheets**: Rebuilt each fall **Metaintro**: Current all year - Post-program placement **Exploration tools**: Not offered **Spreadsheets**: Follow-up surveys **Metaintro**: Recorded as completers land jobs - Time to live **Exploration tools**: Varies **Spreadsheets**: Every September **Metaintro**: Four weeks | Capability | Exploration tools | Spreadsheets | Metaintro | | --- | --- | --- | --- | | Reaches students | Classroom lessons | Not offered | By text, on any phone | | Labor market data | National averages | Annual reports | Live openings in your county | | Students who need help | Not offered | Spotted by hand | Flagged with the reason | | Perkins V indicators | Not offered | Rebuilt each fall | Current all year | | Post-program placement | Not offered | Follow-up surveys | Recorded as completers land jobs | | Time to live | Varies | Every September | Four weeks | Privacy and procurement ## Built for students under 18. FERPA and COPPA compliant, SOC 2 certified, and already under contract with a public school district. - ### FERPA and COPPA compliant Built for student records and for students under 18. We never sell student data. - ### Under a public contract Awarded a multi-year contract by Colonial School District in Delaware, running August 2026 to August 2029. - AICPASOC2 ### SOC 2 certified Independently audited controls, with role-based access, audit logging, and encryption at rest and in transit. ### Connects to your district systems Roster import from your SIS and alongside the career tools your counselors already use. - PowerSchool - Infinite Campus - Skyward - Aeries - Synergy - Naviance - Xello - Kuder - MajorClarity - YouScience - Canvas - Google Classroom Questions ## What districts ask us. **Does this replace Naviance or Xello?** No, it complements them. Those tools focus on exploration. Metaintro connects students to real local openings, tracks Perkins V indicators, and records post-program outcomes. **How does Perkins V tracking work?** We read indicator data from your SIS and program records and keep each indicator current against your state-determined levels, so there is no fall spreadsheet reconciliation. **Is it safe for students under 18?** Yes. Metaintro is FERPA and COPPA compliant, data is encrypted at rest and in transit, we never sell student data, and the district can export or delete its data at any time. **How long does setup take?** First cohort live in four weeks. We handle the SIS connection, setup, and staff training. Your team provides system access and rosters. **Can we customize career pathways?** Yes. CIP-to-SOC mapping comes pre-built for the career clusters, and you can add local certifications and district-specific pathways. **What does pricing look like?** Per-student pricing for districts and custom licensing for state systems. Every engagement starts with a short call. See it in your district ## See it text a student, live. We'll text a phone in the room, show a counselor's week, and put your clusters next to the jobs hiring near you. 30 minutes, no prep needed. - First cohort live in four weeks - Works alongside your SIS and career tools - Bring a counselor. They'll get it in five minutes. [Taking this to your board? Download the one-page brief (PDF)](/briefs/metaintro-k12-brief.pdf) ### Talk to our K-12 team We reply within one business day. [Return to navigation](#main-navigation)