Feathr

“At the NLA, we are expanding the way we reach our mission of strengthening the social sector with a talented and prepared workforce,” said Alanna Beare, a board member at NLA. “We have introduced new programs and offerings which target additional audiences leading us to refine our marketing strategy. Utilizing Feathr as part of that strategy allows us to broaden our reach by leveraging multiple digital platforms in a consolidated, cost-effective way. The more people we reach and provide life-long learning opportunities to in the social sector, the stronger the sector becomes.”

“In the past, I don't think we really understood how to measure success. With the Feathr platform, you can see as clear as day how things are performing,”

“Students walk around and see our ad and that's just irreplaceable in our eyes. We can't really be on the campus, so to have that presence online and digitally is a really good asset for us,”

“We modeled what Feathr Services did in the beginning because it had such success,”

“Utilizing Feathr... allows us to broaden our reach by leveraging multiple digital platforms in a consolidated, cost-effective way.”

“We know that the more people who experience retargeting, the more they’ll know how advantageous it is. We’ve attached it to basically everything we’re doing right now.”

“The ease of using the platform is one of the best parts,” said Schmalfeldt. “You can spend very minimal time uploading everything to the app, it’s all very user-friendly, and it’s so easy to have a campaign up in 24 hours once someone buys it. Plus sponsors are able to see all of their analytics without us having to provide it, and they can even modify their own campaigns, so that saves us a lot of time.”

“Once our sponsors understood what a successful campaign looked like, they realized all of their ads were doing really well. Every single one of our sponsor campaigns has performed above the industry standard for digital advertising.”

““If marketing is important to what you're doing, then I would seriously consider making the investment in Feathr,” Richard said. “It saves time, it consolidates. I am my department, right? I don't have other people writing grants for me. I don't have other people helping me with marketing. I would have to have multiple other agencies or more staff to manage what I manage if I didn't have Feathr.””

““Using Feathr means having all of our data in one place versus spread across platforms. We also aren’t having to rely on someone else’s data anymore. When it comes to the festival marketing, we can actually see what platform performed best. And we create tracked links for our various partners, so we know what worked and what didn't. ””

““The auto send and single send campaigns have been really helpful when you want to just email something based on behavior. ‘Thanks for giving, thanks for being interested, can we interest you in X, Y or Z?’ Things like that. They've been great.””

““And so the information that we've been able to consolidate in Feathr has done really well, not only helping us market, but also giving us data points. So it's not just the capability of the platform in terms of conversions. If you capture the data in the right way, you can leverage that data to in turn create more support, building an even bigger positive cycle.””

““It's helpful to see what’s been successful and what hasn't been, but then also to create more segmented messages based on whatever somebody's behavior is online or how they interact with your various platforms .””

““We do a lot of advertising on dating apps. And we're able to run a third-party tracked link campaign on Grindr and then run something more specific on Google. But then we can read them all in the Feathr dashboard and see how everything is performing and where we need to shift resources.””

““Not only did Feathr help replace our third-party contractors, but we now house everything in one place, leveraging the data that we have on various campaigns. We had multiple MailChimp accounts, multiple advertising accounts. And we were able to bring all that under one roof.””

““I would have to have multiple other agencies or more staff to help me manage what I manage if I didn't have Feathr.””

“Having it all centralized enriches the data that we can use for our campaigns. And this is both helpful and powerful at the same time.”

“In Feathr, we can see the ROI of an individual email send. That's one of those things we never had a clear picture of before. Now seeing it all in one place allows us to connect those dots and pull the funnel together more effectively.”

“We wouldn't be able to make those optimizations if someone else were running the ads. This way, we can see it all in real time .”

“I love that we are able to do this in-house and not hand it off to someone else. I'm an analytics person, so I want to see what's going on — what people are clicking on.”

“Two $5,000 sponsorships like that quickly cover the cost of the platform. So, that was the mindset going into Monetization. And we easily made up that difference.”

“We wouldn't be able to make those adjustments if someone else were running the ads. This way, we can see it all in real time.”

““Email and direct mail require significant resource investments. And when poorly timed or executed, they can be damaging to your relationship with your audience. Feathr is a less intrusive, low-cost alternative, providing even small marketing teams with broader reach and advanced segmentation/targeted messaging capability.””

“I think that it really has had minimal impact on me because it's been a few emails here and there, approvals, and then allowing them to do it. It's allowed me to keep doing what I do. And it's an additional thing that's increasing our revenue.”

“I don't think we would have made $31,000 with that one email because we didn’t originally have the technology to follow up effectively with ads and reminders. So we may have had some immediate success, but I mean, it probably would have been a third of the results.”