Profound

“Using Profound is a massive efficiency gain for us. Speed is so important for WHOOP and AEO in general. Being able to do something efficiently is the difference between it happening or not happening.”

“I wouldn't hesitate recommending Profound to a three person company, but I wouldn't hesitate recommending profound to a company at WHOOP's size and scale. I think that's pretty unique.”

“When we have a go to market, we’re able to do a gap analysis and understand the landscape of what needs to be refreshed, what's new, and what accuracy work needs to be done. We can run those as Profound Agents, and that’s been such a game changer.”

“I was wowed by the collaboration that we've had with Profound,” says Sophia, “Zero click search is the new frontier, and it’s shaping how customers find products and learn new things. We knew it was important to have that data integrated on the technical side early on, and Profound helped us stand up our current reporting based on their capabilities.”

“If an AI is telling someone something wrong about a WHOOP product, I can catch it, work out where it's coming from, and get a correction moving before a member ever runs into it. That used to be completely invisible to me.”

“If you're comparing the latest versions of other wearables to older generations of WHOOP, it's going to be apples to oranges,” says Sophia. “These comparisons aren’t representative of a customer’s journey, and we were seeing a sizable share of prompts that returned inaccurate results.”

“Honestly, Profound is the first tab I open in the morning. Before it, I was guessing where we turned up in ChatGPT or Gemini. Now I can see it, and I plan my week around the prompts that are actually moving.”

“I don’t have time to deal with friction. The team did a really nice job of providing different levels of access for a user so it’s not overwhelming. It feels like Profound is building alongside us. There's an investment in our success, and they’re an extension of the team.”

“As a company, we’re super invested in bringing data into one centralized ecosystem. It seemed right away that Profound was purpose built around tackling AEO, and it was really easy to work with from an API standpoint,” says Sophia, “Profound data is so easy to use and has led us to build reporting off of that. There are other data and even AEO tools we have access to, but we aren’t using that data because Profound gives us everything we need.”

“We take a lot of pride in our product. There's so much work that's gone into creating it. Every decision has been so thoughtful, and when that becomes misrepresented, we want to correct it immediately.”

“If we're showing up in search, but the answers portray our brand or product incorrectly, that’s a risk to our business.”

“Identifying and analyzing LLM insights for AEO has been a key priority for the Ramp team. Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't fully capture. By analyzing long-tail queries in LLMs, our SEO team has gained deeper, data-driven insights to complement traditional strategies—allowing us to run more targeted tests and stay ahead in AI-driven search.”

“We chose Profound because it seemed like the deepest and most complete tool in the market. We also tried a few tools, and profound was immediately the obvious choice based on a sophisticated UI, deeply customizable prompts and flows, and super supportive team.”

“We've nearly doubled our visibility across all answer engines in key categories in less than a week.”

“I was able to set up full visibility across all the core prompts we cared about in less than 2 hours. Then, the next day, I was able to see both the outputs from different answer engines and the sources they cited. It was like suddenly being able to see - so incredible!”

“We weren't doing anything before Profound. We just hoped that good SEO would lead to good AEO over time, but it became clear that wouldn't be the case. We needed to evolve our strategy.”

“I would recommend it and I've already recommended it to several peers.”

“We were able to increase our brand visibility to more than 45% for our core topics, move into second place, and we increased our citations to first place in our industry amongst our competitors.”

““ Once the Agent is built, you can run it across dozens or hundreds of articles in minutes. That's the kind of scale and speed we needed. ””

““Without Profound, updates like that would have taken months because we'd have to work across writers who are experts in different categories,"”

““ Each time I build an Agent using the agent builder, I save at least two hours of time. ””

““ When we became Optro, every AI engine still knew us as AuditBoard. Nearly a decade of authority was tied to a name we were retiring, and the new one didn't exist in any model's answer yet. A 301 redirect fixes that for Google in days. AI doesn't re-learn on our schedule. We needed to see, in real time, whether the engines were connecting Optro to the topics that matter to our business. ””

““We were getting a lot of questions around how we were performing in ChatGPT or Google AI overviews. Previously, before Profound, we could only search it manually ourselves. But every time you search, you get different responses because answers are generated differently each time. We couldn’t trust that method,””

““ There aren’t any case studies around how a name change affects visibility in LLMs. We had no way of knowing the impact or how to influence quick growth, so I knew we needed to dig in and experiment to get results. ””

“Profound helps us see the new customer journey as it is today and gives us levers to influence it.”