Adthena

“With the help from Adthena we have been able to provide a clear market landscape view to identify who our key competitors are. Alongside the keyword expansion, both insight and targets have been delivered. This can truly provide a platform for Volvo to find the most qualified potential customers and make Volvo synonymous with hybrid cars.”

“Becoming the leader within the hybrid / electric car space is a key growth area for Volvo. Data led decisions will help us take advantage of this market opportunity and Adthena helps to provide insights that we can use to strategically enhance our core proposition.”

“Adthena is far more than just a data tool. It’s an insight platform that has revealed countless opportunities to improve our accounts. By using Adthena, we can identify where competitors are encroaching on our market, and quickly take action. At the end of the day, Adthena enables us to make strategic recommendations that help move the needle for our clients in a very important way.”

“Adthena is an absolute necessity for our search team. Leaning on Adthena, we were able to track click share data accurately and timely during the launch to quickly seize opportunities when competitors were slow to respond.”

“The valuable insights we get from Adthena are simply unavailable elsewhere. Adthena shows us not only where we have opportunities to bring in more sales and revenue, but also where we can save money. It helps ensure that every hour and Euro we invest in paid search is spent wisely.”

“Adthena’s Brand Activator has allowed us to feel a lot more confident in the incrementality of our branded search results. We know when we are spending on the keywords needed to avoid competitors picking up our traffic.”

“The results we’ve achieved from this approach speak for themselves, reducing CPAs for new depositing players in both the Sportsbook and Casino arms of our business.”

“The competitive intelligence we get from Adthena is invaluable, enabling us to identify gaps in the market and focus our search advertising on winning new business.”

“Adthena’s data has been invaluable for research and planning search campaigns. We often need to map out and analyse new and specialist insurance markets — and with Adthena’s data we can gain a thorough understanding of the space which informs our decision making.”

“This has directly contributed to significant improvements in performance, driving better results and delivering more value for our clients.”

“The collaborative working relationship we’ve built with Adthena has been seamless, with their team offering proactive support and tailored solutions that align perfectly with our goals.”

“Their unique competitive intelligence has allowed us to uncover gaps and opportunities in the market that were previously hidden, enabling us to make more informed optimisations to our campaigns.”

“Our partnership with Adthena has been instrumental in driving deeper insights and more strategic decision-making for our clients.”

“Being in a very competitive marketplace, it’s vitally important that we have the capability to monitor brand activity. It’s great for us to have the ability to monitor
our trademark terms
– it allows us to act
on infringements. The CPCs were extremely high on brand terms
and by introducing the infringement report, it’s halved the CPC.”

“I relied heavily on automation and toolsets during the darkest days of lockdown. The price of getting our decisions wrong would have seen us hit the rocks like many of our competitors, who have dropped out of the market during the pandemic. Adthena enabled us to navigate choppy waters as a business, and helped me to forge stronger relationships with senior leaders by having reliable data to act upon.”

“Adthena’s ad copy insights encourage us to try new strategies and techniques in our campaigns, to further improve the relevancy and reach of our ads. As a result, we’ve increased introduced new keywords and refined our existing ads to generate more impressions, and bigger revenues from search.”

“The insights we gain from Adthena are unmatched. By identifying opportunities across multiple markets, we’ve been able to reallocate savings into incremental campaigns and focus on acquiring new customers, all while protecting our brand against competitor activity. Adthena ensures every pound we invest in paid search delivers maximum impact and value.”

“Adthena helps us objectively quantify and validate just how competitive our market is and when our position is at risk. That insight has been vital to securing stakeholder support to adequately fund paid media budgets and stay on top of our market.”

“Adthena has completely changed how we approach brand protection. Before, we were spending without knowing what was truly driving value. With Brand Activator, we’ve eliminated waste, safeguarded our presence on the SERP, and reinvested savings to drive growth. It’s not just efficient, it’s strategic.”

“Black Friday is the biggest retail event of the year for us. With Adthena’s data as a part of our strategy, we could optimise our campaigns for the SERP and based on competitor activity. Adthena’s invaluable support, enabled us to maintain a strong share of voice and drive increased traffic to our website.”

“Adthena’s Competitive Intelligence solution gives us vital information on advertiser performance in relevant auction markets, allowing us to identify new opportunities, outperform competitors and significantly cut the average CPC for our brand terms.”

“Adthena’s Auto Takedown has been a game-changer for us. It instantly cleaned up our branded search space, reduced our CPC by a third, and delivered over £16K in savings—savings we’ve been able to put straight back into growth campaigns. It’s not just a tool, it’s a brand safeguard we now can’t imagine working without.”

“Adthena provides a huge benefit to Nordic Choice, enabling us to track what degree our competitors are bidding on our brands, and protecting our brand from infringement. As a hotel chain, the biggest benefit is keeping track of all our active agreements we have in search.”

“Working closely with Adthena and our whole dealer network on such a large scale has really drawn efficiencies in our PPC account. We’ve gained a more holistic, transparent view of our whole market and we use the tool to arm ourselves when having conversations with the dealer network so we can educate them and improve efficiencies in their own accounts.”

“Brand protection is fundamental to our business, and Adthena has been instrumental in supporting that. It’s been a massive financial success, driving new business and significantly increasing our core revenue, one that has allowed us to reinvest and expand our capabilities. For a challenger business like ours, every penny counts – we need to be as efficient as possible, and Adthena helps us do that.”