AppsFlyer

“O valor não estava apenas em mensurar a web, mas em mensurá-la com o mesmo nível de sofisticação do mobile. Agora, web e mobile fazem parte de uma única jornada, e isso mudou onde investimos.”

““If Meta is already making a meaningful commercial contribution to your business before enabling AEM, implementing it will almost certainly show an even higher, more accurate level of that contribution on iOS. That extra visibility is only useful if you can act on it. For us, that meant pairing Meta AEM with an independent measurement layer like AppsFlyer. There’s no real reason to hold off.””

““Because we can now show legitimate, validated ROAS metrics across our channels, Meta included, and demonstrate that to leadership, the barriers that used to slow us down have been removed.””

““Individual media platforms all operate on their own attribution logic,” says Shuhei Ezoe, Marketing Manager, Mercari. “Using AppsFlyer as an independent, third-party standard lets us evaluate performance the same way across every channel. That consistency becomes even more important as we scale from Taiwan and Hong Kong to the US, the EU, and eventually 50 markets.””

“The investment allocated to iOS now exceeds that of Android across select target markets. Android historically commanded a larger budget share due to data visibility, but that dynamic has now inverted.”

“AppsFlyer estuvo presente en todas las etapas, desde la configuración de OneLink hasta el seguimiento de los resultados. Sin la precisión de la atribución y la visibilidad en tiempo real, la prueba habría tomado mucho más tiempo o se habría cerrado antes de mostrar su verdadero potencial. Esa velocidad es lo que diferencia a una buena alianza de una alianza estratégica.”

“A AppsFlyer esteve presente em todas as fases. Desde a configuração do OneLink até a performance dos resultados. Sem a precisão da atribuição e a visibilidade em tempo real, o teste teria levado muito mais tempo ou teria sido encerrado antes de mostrar seu real potencial. Essa velocidade é o que diferencia uma boa parceria de uma parceria estratégica.”

““Working closely with AppsFlyer on the Predictive Audiences rollout allowed us to bridge the gap between AI theory and practical performance. By shifting to more precise, AI-driven audience segments — roughly 34% smaller than our manual lists — we achieved lower CPAs and improved conversion rates across Facebook and TikTok. “”

““Our collaboration with the AppsFlyer team during the Predictive Audiences beta gave us a chance to test how AI performs in real-world acquisition scenarios.””

“The challenge was mostly unstable CPA, but in general, it’s the constant experimentation approach that actually got us on board.”

“Speed is our whole business, so our marketing decisions need to move just as fast. Getting reliable signals on iOS means we can act on day one or two performances instead of waiting weeks to know if a campaign is working.”

“고객 여정을 하나로 연결하자 최적화 시스템으로 환류되는 시그널이 달라졌습니다. 그리고 시그널이 바뀌면 의사결정도 달라집니다.”

“가치는 단순히 웹을 측정하는 것에 그치지 않고, 모바일과 동일한 수준의 정교함으로 웹을 측정하는 데 있었습니다. 이제 웹과 모바일은 하나의 스토리로 연결되었으며, 이는 우리의 투자 방향을 바꾸어 놓았습니다.”

“After switching from Firebase Dynamic Links to AppsFlyer’s Customer Experience and Deep Linking Suite, scanning the QR code on the receipt to apply the coupon became seamless for our customers. Along with maintaining seamless deep linking, we also significantly improved measurement.”

“Measuring how many app users we acquire from in-store touchpoints is one of our most important KPIs. That kind of visibility is exactly what AppsFlyer provides, and we want to continue using it moving forward. There is still huge growth potential for Famipay.”

“Customers don’t spend much time in the store. If coupon redemption is complicated, they won’t use it, even if they know about it. Now, scanning the QR code on the receipt automatically applies the code, and the process is about one-third as fast as before. As a result, we’ve seen a 2x increase in coupon redemption rates compared to previous campaigns.”

“The migration from Firebase was smooth and well-structured, thanks to AppsFlyer’s migration toolkit and hands-on support. AppsFlyer arranged meetings for us whenever necessary and always replied quickly to our questions. It gave us real peace of mind that we could discuss even the smallest details with them.”

“AppsFlyers enabled us to present FINNIX apps in the Thai market quickly through its measurement and data offering. While we were aware of the depth and capability of their products, their all-in client approach allowed us to integrate their solution seamlessly, even during the height of the pandemic. In all, it helps our customers gain access to legal funds and end vicious shark loan cycles.”

“As leaders in consumer finance, FE Credit aims to provide our customers with the best app user experience . AppsFlyer’s services and tools help us increase the effectiveness of our marketing campaigns as well as give our marketers the opportunity to approach customers with more effective segmentation and ad targeting, ultimately improving the user experience.”

“AppsFlyer’s extensive integrations with many partners has helped us scale our campaigns with ease while keeping the costs in check.”

“With AppsFlyer, we have been able to explore more channels and make tactical changes seamlessly in real time. We have been constantly able to improve ROAS because of the availability of granular data and unified dashboard view.”

“Considering that we are built on user trust, user referrals form the bedrock of CRED’s growth strategy. AppsFlyer’s OneLinks and real-time APIs have provided us with a seamless way to orchestrate the entire user referral and rewards program. It has also enabled us to customize and create positive user experiences and improve business outcomes.”

““It’s really important to analyze data on a granular level to take informed decisions. AppsFlyer gives us visibility through front end dashboard as well as raw data that is matched with our internal data for in depth analysis””

“AppsFlyer has been our go-to tool for correctly attributing and measuring our “Referral Program” impact, which has been instrumental for us in optimizing and scaling this program. The referral program is now one of our critical channels for user acquisition in terms of scale and at a cost that is significantly lower than paid channels.”

““AppsFlyer offers a whole host of salient features to help marketers around the world run their campaigns effortlessly. For us, Protect360 has proved to be the lynchpin in providing a sanity check on our data, thereby helping us constantly improve traffic sources and increase ROI. The granularity at which the data is available to marketers is unrivaled and helps us through thorough reconciliation with our partners.””