Arenametrix

“Arenametrix's support is extremely valuable. It is a real plus on top of the tools provided. It helped us roll out an effective CRM strategy tailored to our audiences. Arenametrix has enabled us to improve both audience loyalty and audience development.”

“The Arenametrix team has supported us day to day, both strategically, by helping us develop new acquisition and loyalty approaches, and operationally, by identifying the best solutions and messages for our community.”

“Beyond the technical side, the quality of the support has been decisive throughout this collaboration: we have always found answers suited to our needs. With internal changes in the team, this support is also a reassuring guarantee of continuity for new users, who benefit from the same level of follow-up.”

“Since implementing Arenametrix, we have seen better centralisation of our customer data and greater efficiency in sending and tracking our newsletters. The platform lets us analyse performance in more detail (open rates, clicks, conversions) and quickly adjust our marketing campaigns. The tool also gives us a better understanding of our customers' behaviour, which helps us optimise our marketing actions and improve the customer experience.”

“Daily sales reports on some of our actions give us constant feedback on how our sales are progressing. The summary tables also give us direct indicators on the communication campaigns run around the various shows and events in our programme. The speed and efficiency of our searches in the software are major assets for carrying out our marketing actions. With the tool, we can measure the results of our different actions more easily. The tool keeps evolving, especially in marketing automation, and new strategies remain to be built on these new features.”

“With Arenametrix, we now support every spectator before and after they come to a show. These automated scenarios let us offer a personalised, consistent journey for every show in the season, without adding to our teams' workload. Thanks to feedback from our audiences, we have also been able to adapt our offers and reduce the friction points in their journey.”

“Building fan loyalty is a strategic priority for Lausanne Hockey Club. With the marketing automation scenarios set up this year, we aim to capitalise on the excitement and satisfaction generated by matches at the Vaudoise aréna. With the tools available, we can track the effectiveness of the messages we share in real time. This tracking helps us keep improving our messages to better match the needs of our community.”

“Our organisation was new to data collection and personalised marketing. We were looking for help to refine our communication techniques by personalising our approach with this data. The Arenametrix team did more than support us: Chloé guided and taught us, while listening to us and providing impeccable service.”

“With Arenametrix's support and expertise, we designed and prepared our season ticket campaign by basing our sales strategy on a detailed segmentation of our customers and prospects, and on communication tailored to the offers and to timing. In the end, after 3 consecutive season ticket campaigns in which we had lost subscribers, in 25/26 we saw an increase of around 10% in both volume and revenue!”