Canto

“The search and filter tools are pretty magical. To be able to filter down into set criteria based on how we know people are going to use the assets is really useful. I think that was developed really well,”

“We looked into several different solutions, including some of the ones that our retailers were using. In the conversations and in the demo, we realized that Canto had the best and the easiest user interface, from the backend to the frontend of the tool,”

“I wanted more control over how our assets were photographed, stored and shared and just the amount of content that we were able to capture and share,”

“We exist to enable our sales team, to make selling easier, to help them outperform the competition. Canto helps us achieve these objectives and is, without a doubt, a huge boon to the marketing team. It showcases the potential of effective marketing and gives us a vote of confidence with the rest of the organization,”

“Canto has the ability to provide our employees with the marketing materials they need, when they need them, in the field or at the office. This will help them tremendously when asked for additional material on business segments in which they do not work or with which they are unfamiliar,”

“I’m really proud of what we have been able to accomplish with Canto by streamlining requests for images and other marketing collateral. Canto is one of the first things we show off when people visit the marketing team.”

“We haven’t had a single asset-related complaint since rolling it out,”

“We liked that Canto did everything we needed it to do, intuitively. It was just easy to envision how our brand could work in the platform,”

““It was a no-brainer for us,” Caldwell explains. “We needed something that was user-friendly and easy to navigate. It helps with version control and the ability to retire assets when they should no longer be used. We can’t control assets when everything is saved locally. Creating a rhythm within the organization where users source from Canto, provides a better experience altogether.””

“I think it’s a great investment. We use it every day. It’s been a great platform for us.”

““We didn’t realize how helpful that would be. Being able to link directly to the albums and assets makes it a lot easier since we’re already storing all those files in Canto. With the style guide, you can copy and paste directly from the color palette versus having to open a PDF, find the right page, and copy that information over or remember it off the top of your head,” Caldwell says.”

““We thought it was a great application to consolidate all the assets into a portal and then make it public when we were ready,” she says. “It works great for consolidating approved resources and messaging and digital assets for our external partners. We’ve received some really good feedback on it.””

““I hated to be the bottleneck,” Caldwell remarks. “If I had a busy day and couldn’t get to an email for a couple hours, that person was on hold until I could send a response. Now they get time back and can progress on a project because they’re not waiting on me or my team.””

““As soon as we expanded access to the whole organization, we realized those questions decreased significantly just by giving them direct access in one place,” Caldwell says. “They could go to Canto, search for an image, and find it themselves.””

““We wanted something that was easy to use with or without a marketing and design background,” Caldwell says. “[Canto] was the most visual option that we looked at. We knew that our team was going to be able to manage the platform and it would be extremely easy for any employee to download those file assets.””

“At this point,” he jokes, “we’re making money off Image Relay.”

“I love Image Relay because it is so simple to adapt or adopt,” Caleb says. “There aren’t all the extra clicks that [make other platforms] difficult to navigate.”

“You don’t know you need a digital asset management system until you have one, and then you realize what a difference it makes. And Canto is definitely the best DAM platform available.”

“Canto has been really great for not only internally viewing what assets we have, but also for sharing those assets with people outside of our institution. Everyone can open the same link and view the same assets.”

“With Canto’s facial recognition, finding the right assets is just a matter of running a search. We can get these projects done much more quickly.”

“Anytime I had a question, it was answered. There’s something so refreshing about having a customer support team that’s obviously very passionate about their own product. It reflects the passion that we put into what we create here at NWS,”

“The communications team is working hand-in-hand on lots of different things all at the same time, so it’s important that we’re all aligned and working towards the same goal even with team members outside my scope. Canto has certainly helped us with that,”

“Since implementing Canto, our materials have really come alive because we’re able to use all of these assets that were previously sitting untouched in shared drives,”

“Canto has been really helpful for unexpected projects that we might not otherwise have the resources or the time to complete. It’s almost been like an additional team member in helping us execute large projects very quickly.”

“Canto has really been a game changer for us. It diminishes the cons of not being in the building and takes away the distance. We’re all looking at the same assets at the same time.”