Centra

“We carefully identified the integrations needed to bring our vision to life, considering both the current needs of the business and the future direction we wanted to take. By doing this, we could rethink how everything works”

“OSPREY LONDON is a founder-led brand. We are all about people. We want to know and enjoy the people that we work with and feel like they are invested in us as well, and didn’t get that from any other platform but Centra.”

“I wanted to change our banner, so I created a Figma design and asked the developers to update the site. They told me that it would take three months. This was the catalyst for change. Magento was all-code, clunky and slow. At that moment, we knew we had to rethink how we worked.”

“I was familiar with Centra, but it wasn’t on top of my mind. I was hit by the branding and presence of Shopify – “you should always go with Shopify” – but I realized that what we wanted to do was not efficient and easy in Shopify. We had to go somewhere we had more freedom even though it meant building something from scratch. When you see the things to come, it’s quite obvious why we chose Centra.”

“With Centra Showroom, products and variants can be merchandised in a way that feels intuitive, offering buyers an experience that feels just as curated and premium as stepping into a physical showroom.”

“Without a great platform, we wouldn’t have been able to grow the company to where it is today. Centra has set us up for the future, and removed blockages from the past. The platform has allowed the business to fulfil its potential.”

“As an API-first platform, Centra is modern and flexible, making it easy to integrate with our other IT systems. The connectivity features of Centra have been a major advantage for the company, simplifying our processes and ensuring smooth data flow. We love allocation rules, so if we have more warehouses in the future, we can easily set that up ourselves, which saves on development costs and time. Centra gives us possibilities that we wouldn’t normally have based on our ERP.”

“Our own stores are wholesale customers in Centra.”

“So many B2B online fashion stores look the same. With Centra, everything represents NN.07 from when you log in to when you place the order. Centra Showroom has made it possible for us to create a visual experience, which we couldn’t do before. Having the option to link products to lookbooks and images and merchandise the way we want is fantastic.”

“If we had two separate platforms, it would mean two separate interfaces to learn, as well as duplicated integrations, which would add to the IT complexity. When you log in you can see all orders for B2B and DTC in one pipeline. Internally, as far as training and onboarding goes, teams are able to help each other. That’s the biggest saving for us - Centra has made our internal resources more efficient.”

“Before Centra, wholesale was painfully manual. Our team was literally typing orders from PDFs into the ERP system. I walked into the office one morning and saw a mountain of paper stacked on a desk, waiting to be entered. It would take a full week just to process wholesale orders.”

“Together with Centra and NoA Ignite, we’ve managed to build a site that represents Maya Delorez 2.0 and can now reach the same level of technical innovation in our digital channels that we feel we already have in our product range.”

“It used to take an infinite amount of time to get an answer about something whereas with Centra, it’s very quick to get answers. We’re not a number, there’s a personal relationship there. Every feature that Centra releases is for fashion which makes a big difference. And given that all Centra customers have similar needs, we are confident that whatever comes up will be taken into consideration as new features are developed.”

“We’ve started A/B testing in a very structured way to see where we can improve. Now, we can do whatever needs to be done with a headless setup, without slowing down or impacting on the customer experience, since that’s something that wasn’t always possible.”

“In switching platforms, we grew up as a company. With Centra we can explore other best of breed systems that we can add-on to make our store better. Everything became more organized and structured for us, whereas with Shopify we were running it with a very basic setup from the start. Centra provides a more advanced and scalable foundation—it's a grown-up setup.”

“There’s a lot of flexibility in the front end, and freedom in design, where you can do whatever you want. With a smart design approach, complexity becomes manageable—and the flexibility outweighs any challenges.”

“Headless is just a different approach to ecommerce. One of the advantages that Centra has over other platforms is that it’s not a completely naked toolbox, it already comes with integrations that are ready to use out of the box, which gives a sense of comfort for brands that have never done headless before.”

“Most platforms we considered could support online sales, but we also needed to assess how easy it would be to onboard additional software partners and manage daily operations. Another key factor was cost. Centra checked all the boxes.”

“The flexibility of Centra was a game changer. We were able to customize each individual store based on local preferences, which allowed us to carry out our strategy on a global level”

“It was obvious that we had grown out of our platform and needed to look elsewhere. We needed to find a powerful and reliable platform with support for handling multiple languages, currencies, warehouses and individual pricing from the same system”

“In Magento, we had to take everything with a bit of a pinch of salt, we can now kind of look in Centra and trust the data that we're seeing there.”

“We’re only bound by our imagination. We can explore new ideas, deliver them quickly, and keep functionality fresh and ahead of the curve…Ellis Brigham now looks like one cohesive experience.”

“Five years ago we competed with other resellers; now we compete with the brands we sell. We relied on brand marketing, but it started taking market share from us. So we focused on making Ellis Brigham feel like its own brand—and that’s reflected in the results.”

“We migrated our PIM, changed our payment provider, updated our search and merchandising tools—everything got ripped up and had to be rebuilt.”

“While Shopify works well for many businesses, we found we needed more flexibility and Centra gave us the ability to tailor the platform to our specific workflows”