Community

“We wanted to show true value as the reason why someone would want to join and continue to stay engaged. That's why we tied Community to our larger [member] program. This continues to drive interest and growth while also retaining our membership and building a highly engaged and loyal group of fans.”

“Community is a more direct point of interaction with our audience. It's even more personal than email, because it's not going to an inbox you check once a day. It's going directly to where you talk to your friends, your family, anyone you're close to. I think that's super special.”

“Community has supported the engagement, growth, and sustainability of our festival. Even when we go quiet in the off-season, people re-engage instantly.”

““My expectation was that Community would be a useful tool. What I found is that it's become one of the most valuable parts of our entire marketing strategy. That exceeded what I expected.””

““We're not a big corporation. We're a family ranch. We needed a way to communicate that felt just as personal.””

“Community gave us an efficient and reliable way to connect with fans directly to the palm of their hand. It allowed messaging to extend beyond transaction objectives and drive two-way communication engagement with our fanbase. This communication channel feels authentic and connected to our brand in a unique way.”

“Community enables us to be authentic with our fans through mobile SMS in a reliable manner. We've been able to build the trust component, where the fans know if they're getting a text from us, it's relevant to them and their specific interests.”

“We have a big emphasis on every fan having a unique journey. Understanding the different types of fans and making sure the right people get the right message is focus.”

“I don't think there's a better way to communicate with a captured audience that obviously showed interest in what you have going on. It's very difficult to beat that type of messaging because of the response rate. People are just gonna read their text messages. Period.”

“For us, Community stands out because it allows us to connect with fans on a truly one-to-one level. We can tailor each interaction and make every fan feel heard, valued, and appreciated.”

“We still get to maintain our brand and do the things we want, and be silly like we are on social media.”

““If you're lucky enough to have an audience and actually being able to deliver a message to them, then this is a good idea.””

““This is the most powerful sh*t I've seen since early email. From somebody who has hundreds of thousands of people on text, I'm getting 98% open and 90% engagement. This was actually higher than I expected.””

““I've been in the Community ecosystem for the last 6 to 9 months. I'm sure many of you have been frustrated by Facebook or Twitter or Instagram as their algorithms have changed. The impact of driving awareness to content that I've been able to do with this Community with a couple hundred thousand people vs. 20 million social followers is an enormous delta.””

“Text messaging is opened up for business.”

“This is the most powerful shit I've seen since early email. From somebody who has hundreds of thousands of people on text, I'm getting 98% open and 90% engagement. This was actually higher than I expected.”

“I was so moved by what Benjamin and Marcus were doing, so I texted some fans in their town and they drove over there and got their number for me. Amazing to see everyone come together to make this happen. One of the most inspiring things I've ever been a part of.”

“(We) Needed the advantage to notify our people. It's a very direct way to message people and that's what propelled us to look at it.”

“Community has allowed us to get so much time back and also reach a much bigger audience, which is awesome.”

“The ticket-sale window is crucial to getting screens. Being able to show early ticket sales is essential to getting the screen count where you can get the kind of gross that we did.”

“Community became a way of keeping the conversation going. We didn't use it as a hardcore sales platform. Not making people feel like they were being sold to carried a lot of weight.”

““I'm a huge Community fan. It's easy to use, fun, and very on-brand for Bert. He is incredibly personable, he shakes hands, takes photos, and connects with everybody. Texting fans is just an extension of how he connects in real life.””

“Must say, I think we have Community to thank for the extra boost here.”

“Community has given us an incredible opportunity to personally connect with our clients in a way that is most convenient to them, text message. The conversations we've been able to have over text have allowed us to take connection and service to another level.”

“I think I have something very unique and special. There's not a lot of people in Toronto, or even Canada, doing what I'm doing. Community gives me a way to connect with people who believe in it.”