Cordial

““A lot of that comes down to the onboarding experience: I’ve brought on 15 different ESPs throughout my career and, despite the level of complexity involved, this was by far the smoothest rollout and launch I’ve seen.””

““When we moved away from the managed solution we had been using, it put the control fully in our hands, and we’ve seen incredible results to date,””

“"Cordial’s ID Graph has had a massive impact on the revenue we generate from our abandoned cart emails. The Cordial team projected a 40% improvement in the volume of abandoned cart consumers we could reach out to, and we have more than doubled that projection."”

““we were really looking for a vendor that was more congruent with our brand values. We needed a solution with full visibility into how we find our audience and that gave us the ability to do everything ourselves, from immediate fixes on typos to quality control. That’s more important to us than anything that most managed services providers can offer.””

““Our previous vendor gave us the ability to identify anonymous customers and trigger abandoned cart messages but their solution wasn’t sustainable for our growing marketing team,””

“There’s a perfect marriage between what we’re looking to do with offers and what Cordial does. With over 6.5 million contacts, plus the ability to segment our audiences like never before, we are going to be sending a ton of highly personalized outreach. We’re potentially looking at something like 2 to 3 billion emails a year.”

“Everyone at Cordial has been amazing to work with and are always available to support us. We were able to complete implementation in a few months and during the busiest time of year; I expected a lot of delays but Cordial made it happen. The team is top notch and there to support you along the way.”

“Cordial is very different in terms of support. Not only is the platform great with a friendly UI, but Cordial is very responsive in specific requests and customizations needed from their clients. That's what made a really big difference for us.”

“Normally, you expect a migration timeline to be around six to twelve months. With Cordial, we were able to migrate our CRM platform within a bit more than sixty days, and right before holiday. Usually you have deliverability issues when migrating platforms, or a long ramp up time. During this process with Cordial, however, there were no major technical issues, which was something I've actually never seen. I was incredibly impressed.”

“Cordial has enabled us to easily include more personalized data in our email marketing campaigns. The result is more relevant, actionable messaging for our customers.”

“Cordial is so much more than a vendor - they are a true strategic partner. It has been over 3 years since we partnered with the Cordial and the entire team continues to exceed expectations every day. They have been incredibly responsive to our questions and our requests to enhance their product roadmap. The Cordial team provides valuable strategic direction that empowers my team to elevate our customer engagement strategies.”

“Connecting our internal customer data to marketing channels is a more seamless and achievable task with Cordial. The enhancements we have been able to make to our marketing campaigns by tapping into Cordial’s audiences has been a significant time saver across our entire e-commerce department.”

“Our implementation timeline was very aggressive given the volume of data, audiences and emails we need to run our campaigns for several brands. Cordial’s team was instrumental in setting us up for success and preventing a disruption to our programs during the transition.”

“The Cordial platform was really easy to set up and use. We were able to completely replace our journey builder within a couple weeks and saw an immediate benefit. When we wanted to make more changes to an email with our legacy ESP, we had to overhaul and rebuild our journey. With Cordial, we’ve been able to be a lot more efficient. Our team is saving so much time and is now able to focus on new ideas and creative approaches.”

“We loved the proof of concept Cordial created for us. It allowed the whole team to test the platform out with our own data before we committed. We were quickly impressed.”

“We were spending an unbelievable amount of time architecting and maintaining these extremely complicated messaging streams. It caused frustration for the team, and didn’t give us enough flexibility to try new things in some instances we just gave up trying to make changes because it was so time consuming.”

““We tested a product email for seat cushions with a message around upgrading your home office and it was really well received. This email proved there was enough interest in the market to support a full digital campaign. And once that started, the category just exploded.””

““We’ve definitely seen incredible ROI with Cordial. So much so that Cordial is now considered an operational expense instead of an advertising expense. I’d say that is the highest compliment you can give a marketing platform.””

““Cordial has the best customer service of any ESP I’ve worked with and that is hands down the truth.””

““Cordial has increased our ability to activate data. With Audience Builder, I can pull up an audience count in seconds… It's been really helpful for us to do audience sizing on the fly.””

“The partnership is exciting and transformational. What excites me most is to reimagine and rebuild a communication strategy for heritage brands on Cordial’s technology stack. These brands have troves of rich data and insights, and Cordial will unlock and empower our teams to communicate with consumers in a modern, elevated and very relevant way for today.”

“Personalized content drives channel engagement, click through rates, and ultimately, conversion. We’re able to do all of this within Cordial, which is huge for us.”

“Cordial has helped us build product recommendation grids that pull in information from our website in real time and are personalized to each unique customer.”

““With our previous vendor, each abandoned cart sale cost us a percentage of the revenue from the deal,” says Kristen. “Getting away from that model with Cordial, combined with a superior user experience for our customers and prospects, has had a significant impact on our return from each sale.””

“"We were ready to level up our marketing automation with smart targeting through data synching and advanced triggering. After researching our options, Cordial was found to be the sweet spot of customization and ease of use with a full team of support people that we meet with regularly. And it offers us a chance to develop and grow over time with the available add-on services like direct mail, data automations and SMS."”