Fullpath

““Fullpath transformed our marketing efforts. Their CDXP helped connect our data which was formerly siloed and automated it in order for us to make better marketing campaigns and become more efficient with our marketing efforts.””

“Fullpath’s ability to automatically update Google ads with our VIN-specific special offers, target the most relevant shoppers, and convert these clicks on our website is just incredible,”

“The performance of the product is off the charts. If you want to save time, spend your ad dollars more efficiently and create more quality leads, I’d highly recommend Fullpath’s digital advertising solution.”

““Hopefully it becomes something of a standard to integrate with the CDP,” shares Vincent as he looks ahead. “I think vendors becoming more open to integrate with parties such as Fullpath would be something that I’m hoping to see in the future.””

““The three things I have used [ Fullpath’s CDP ] for the most is being able to feed in recently sold customers into my advertising campaigns, resulting in not wasting ad dollars, building for the most part, any audience you want and being able give it to someone to go call these customers, [and] the last thing is really just being able to use the CDP as kind of like your sandbox to see how many people I currently have looking at these types of vehicles, making it to my VDP, and segmenting the audience that way,” he shares.”

““If I can do it, you can do it,” says Vincent.”

““This is my secret weapon here,” Vincent shares. “I’m reaching out to people who are looking at Civic CRVs and Accords that are ‘conquest.’ I sent them a $199 lease special. I got 25,000 emails out there and almost half of them opened it, and from there I have clicks and then I actually have attributed sales. Those are five gained sales from people who – I had their contact info, but never purchased from me before.”

““My best performing Facebook campaigns are ones that are being fed by Fullpath’s CDP audiences. I have one that is my current customers with no sale in over one year – that is an audience I target via facebook advertising,” explains Vincent. “That has helped reduce my cost per sale because I can then feed that data into Facebook and it will tell me the attribution on those campaigns.””

““John Smith and Jim Smith are really the same person in your CRM but they’re two profiles,” explains Vincent. “Fullpath puts them together so I can export that list and I can have some confidence that’s going to be accurate when I’m telling somebody to call that customer.””

““In the CRM, you can do a little bit of [data] mining and building segments, but you can only see customers who have an open deal or bought a car from you,” explains John Vincent, Director of Business Development at Apex Automotive. “You can’t really tell whether they are re-engaging back with your site or with any of your content. With Fullpath, you can see a full list of all the shoppers at your store and who is engaging.””

““Fullpath has an exceptional product,” says Julie Herrera, Dealer Principal at Toyota of Cedar. “We immediately saw the advantages. Fullpath helps us know exactly what our customers are truly desiring , and with this tool, we are better able to communicate with them knowing their needs.””

“Fullpath helps us consolidate, clean, and activate our data so our dealership can execute smart, data-driven marketing campaigns at scale. I’d recommend Fullpath’s enhanced CDP to any dealer who is looking to take full control of their data in order to bring their business into the future,”

““Fullpath’s digital advertising made it seamless to optimize and change our budget in real time and react to the dynamic market. We saved thousands of dollars with a lower cost per lead (CPL), while still maintaining a high lead count – all without lifting a finger.””

““I’ve been living in the digital marketing world in the automotive industry for several years now,” said Erwin, “not sure I’ve seen this level of under promise and over deliver in any other digital tool that also comes with spot on analytics. Move your aged inventory AND make a profit!””

““First impressions pertaining to VINs acceleration from Fullpath: BLOWN AWAY! They tripled the traffic they guaranteed and did it inside of 20 days instead of a full month!””

““Using the powerful tools of email and texting, combined with AI, gives us an advantage ensuring our customers are hearing from us at the right time with the right message. Not to mention, the great customer service and partnership that we have experienced from day one, is at the core of making it the most successful sales tool possible.””

““Tapping into our Data in a relevant and continuous manner didn’t exist for us before in the way that Fullpath has developed (a true CDP).””

““Fullpath has been the shift in marketing communications we have been waiting for,””

““Fullpath isn’t just helping us advertise more—it’s helping us advertise smarter. Their ability to harness first-party shopper data and deploy real-time budget optimizations ensures our content connects with the right people at the right time. We can confidently say that Fullpath is a critical partner in our ongoing success. Their system works, and we’re living proof.””

““One of the clearest indicators of this success was revealed in early May [2025] when we sold the very first Hyundai Ioniq 9 EV in the country to a non-local buyer who was served one of our Fullpath-generated ads,” shares Erwin. “The sale was recognized in a national press release from Hyundai USA, which credited our store’s strong digital presence—largely driven by Fullpath’s intelligent, data-powered marketing strategy.””

““Since implementing the Fullpath protocol, we’ve seen firsthand how AI-powered marketing is not just effective—it’s essential,” says Don Erwin, Director of Digital Marketing and Communication at Mtn. View Auto. “ Our internet lead activity has become more focused, our ad campaigns more relevant, and our cost per lead significantly lower. These improvements have directly contributed to stronger engagement and higher sales closing ratios.””

““Before utilizing Fullpath Audience Activation, it felt like our customers rarely heard from us. Now, our products are consistently placed in front of our client base on a daily basis. It’s not just about the volume of emails, it’s about the message and timing. That’s the real advantage of this tool. It enables us to identify the right customers and engage with them at the most opportune moments. This is how effective marketing is done in the 21st century. ””

““Audience Activation has elevated our dealership to new heights,” says Joe Barhoumi, Internet Manager at Newbold Toyota BMW. “The consistent, timely communication with our customers has put us on par with large corporations. In truth, our dealership now does a better job at sending targeted emails than most Fortune 500 companies. ””

“Fullpath has proven to be more than just a vendor, but a true partner in supporting the growth of our business.”

“As a digital advertising partner, Fullpath has delivered results that are measurable and easy to trust,”