Kevel

“Since we are international, GDPR compliance is paramount. It was vital we found a partner that was API-first and already had privacy protocols in place. Kevel fit the bill for both requirements.”

“With Kevel we easily connected our CDP to their data management platform, making it possible to incorporate first-party data in every ad decision.”

“We built our ad serving platform with one engineer in a matter of weeks. There’s no question Kevel’s APIs saved us months of dev time.”

“Tapping into our first-party data not only maximizes the efficiency of our paid media efforts aimed at retention but also unlocks a treasure trove of opportunities within our own customer base like granular email marketing which we’re just starting to explore.”

“Being able to collaborate and have [Kevel’s] insights about the main topics of the business or strategic advice, was very important. That was one of the most valuable aspects during the set up of our business.”

“We asked for help, for advice, for [Kevel’s] opinion about everything,”

“Being an API-based solution gave us the ability to evolve through time because retail media is in a very fluid context right now. Even from an ad server perspective, the ability to adapt to whatever formats and channels we want to launch in the future…that is definitely a plus. We wouldn’t be stuck with a solution that give[s] us little room for adaptation.”

“It was very important for us to find a solution that has the ability to bring that on and mix [it all] together with our first-party data, so we can have the richest information about the client.”

“Being a physical grocery store, we are not a purely online player. We have deep knowledge and consumer insights through our loyalty program and our own segmentations,”

“It has been useful to not have strictly technical conversations with [Kevel]...sharing how the business is evolving at large has derived a lot of value that transcends pure technology.”

“We came to the realization that we needed a CDP solution and an ad server, and Kevel having that stack available within a single company was critical in [our] decision,”

“With a single software, we have several integrated teams building and activating the same segmentations, enabling a greater internal coordination and allowing us to move towards the ultimate goal of personalizing customer communication on and offsite.”

“At LEROY MERLIN Portugal, one of our major goals is to personalize our messages to the customer. Kevel Audience allows us to study and work on our own data with simplicity, autonomy and in detail according to our needs. The ability to easily access our first-party data, and most importantly, the possibility to use different segmentations through machine learning gives us the support we need in different areas of our business, from marketing automation and paid media to growth and onsite personalization.”

“We view our ad product as a win-win-win. Sellers like the extra visibility, users see unobtrusive and relevant promotions, and we drive extra revenue every month.”

“We’re happy we went with Kevel. Even though ads were new to us, their support and tech enabled us to launch this platform quickly, and it’s already started to pay dividends.”

“Our promoted posts are a competitive differentiator, and Kevel provided the plumbing for us to launch them quickly.”

“We tried Google Ad Manager for native advertising, and it failed. Only Kevel's server-side approach worked for us.”

“Integration with Kevel's APIs was fast - and their flexible tools allow us to continually test and improve our native ad units.”

“Kevel has enabled us to rapidly scale, growing monthly iFood Delivery ad revenue by 20x in a single year, and empowering this product to become one of the main EBITDA levers for the company.”

“We chose Kevel because of their flexibility and server-to-server API approach. The advantages are many — from fast load times to great support to transparent pricing.”

“With just two developers, we built the platform in 4 weeks. Kevel’s great documentation and intuitive API approach made it easy for us.”

“Our ad program is growing exponentially in terms of bookings. Building out our ad business is going to be a focus of ours in the coming years.”

“I’d like to emphasize how thankful we are for the help and for [Kevel’s] responses that we’re always getting on time. We really feel a lot of support from Kevel’s side.”

“Kevel is always there to help not only for advanced questions but also for small questions,” said Solovyeva. “[Kevel] is very proactive on whatever is coming from our side, especially when using a new tool.”

“Kevel is always there to help not only for advanced questions but also for small questions,”