Mynewsdesk

“Mynewsdesk helps me with so much more than just monitoring or publishing press releases. It is a daily tool that with new AI services also has become a sounding board. For us, it is important to work with a platform that is constantly evolving in relation to our needs without becoming difficult to use. Mynewsdesk has always been at the forefront and an obvious tool in our work with PR,”

“We have definitely had a better impact than we expected. We are saving both time and resources. As a non-profit organisation, it means a lot to be able to save all the resources we can and instead help those who need it,””

““The newsroom gives us credibility and has given us a greater impact than we could have hoped for,””

“When we showcase the progress of our start-up companies we also show that our business support makes a difference. It is the ultimate proof that we deliver on our mission and has become the cornerstone of our communication. We are constantly seeing an effect in terms of impact due to our work with Mynewsdesk, and the companies we help are often surprised by the response they receive. It is exactly this kind of cooperation that creates a stepping stone that is both effective and exciting, says Emmy Ericsson.”

“A feature that recently caught my attention is the possibility to upload a press release and receive help from AI with recommendations on journalists who have written about related topics. That’s a tool with huge potential for us.”

“There is generally a tendency within the communication industry to jump between platforms, but for me, it has always been important to be consistent and committed. What I like about Mynewsdesk, in addition to having all the functions I need, is the support I receive in terms of regular check-ins and someone to discuss with, says Emmy Ericsson and continues:”

“Our customers are in need of exposure in a larger context that they can provide for themselves, based on their current size. That is why Mynewsdesk has become an important partner in helping our customers reach out to their target groups, says Emmy Ericsson, Marketing Manager at Uminova Innovation.”

““It made the outreach much more personal. For journalists, it felt like they were getting something exclusive and something that mattered specifically to their audience,””

““When a topic is already on people’s minds, parents, media and decision-makers, that’s when communication really has a chance to make an impact. Our role is to be ready with stories and insights that genuinely add value to the conversation,””

“– It was incredible and very profitable for us. We are where the bigger mountain resorts were a couple of decades ago and for us, it’s mostly about getting others to notice us. With this in mind, national media attention is invaluable and it’s great that a press release can make such a difference.”

“– We decided to publish all of our content in our newsroom, now our company ranks for over 76,000 competitive keywords thanks to this platform. It’s been a game-changer for sure.”

“The platform is user friendly and intuitive, even before we had taken any of the courses we were offered – but what weighed the most was how easy it is to mirror social media postings.”

“There used to be no KPIs at all, only classic press clippings. Tracking which content was well received and how well it was received was difficult or rather impossible. Today we can analyse our work much more critically thanks to Mynewsdesk: How many visitors do we have in our newsroom, who reads which content, etc., says Jacqueline Casini.”

“One of the biggest benefits is that we now can see what contacts are interested in which topics and hence tailor each dispatch to the relevant target group. The personalisation derived from this data simplifies our press work immensely. Now we reach new journalists thanks to Mynewsdesk and receive significantly more media coverage than before, says acqueline Casini.”

“Mynewsdesk helps us save both time and resources. This way, we can easily provide journalists with content and high-resolution images and have all news automatically displayed in our content hub, says Jacqueline Casini.”

“Mynewsdesk helps me with so much more than just monitoring or publishing press releases. It is a daily tool that with new AI services also has become a sounding board. For us, it is important to work with a platform that is constantly evolving in relation to our needs without becoming difficult to use. Mynewsdesk has always been at the forefront and an obvious tool in our work with PR, says Calle Ros-Pehrson.”

“Although AI is really exciting, it also raises questions about ethics and security and we feel that the tools provided by Mynewsdesk help us navigate these uncertainties. It’s the latest example of how we adopt new ways of working to develop our PR – now AI is like a new member of the team.”

“Of course you still have to do a lot of editing and rewriting to ensure quality, as well as keeping the company’s tone of voice, but there’s a big difference when you have a draft to work from. When publishing AI-generated press releases we still get the expected amount of coverage, and I don’t think the response would have been very different if they hadn’t been partly made by AI,”

“We have been working with Mynewsdesk for several years now and are very satisfied with how easy it is to publish and monitor our results. We are always looking for ways to improve our work, so when I heard that there was a new function to help generate press releases, I contacted Mynewsdesk and asked if we could be part of the pilot. I thought it would be a good opportunity to try it out early and get to know the possibilities. With a small staff, we have to prioritise resources in order to reach our goals,”

“Our own rating was not strong enough, and now our company ranks for over 76,000 competitive keywords thanks to this platform. It’s been a game changer for sure”

“The data we get from the Mynewsdesk platform is very helpful to see how the content performs and what the audience really wants to read. From this we have been able to create more high-quality content and also build a loyal following”

““That a symphony orchestra normally associated with serious men in tuxedos would respond in such a way to a hate mail created a surge,” he explained. “And we got a lot of love back.””

““It went bang!” said Fredrik Österling. “I was interviewed for weeks by the media in Latin America, USA, BBC, Africa, and Asia.””

“It is one thing to develop a strategy, but then it is important to keep up the work. One of the great advantages of Mynewsdesk is the ability to effectively reach out and build relationships with many journalists. I am confident that we will have even greater reach and engagement as long as we continue to work this way.”

“Previously, we published more sporadically when something came up, often focusing on organisational changes. Now we have a clear strategy that defines what content to publish and how often, and we are already seeing a positive effect, says Carolina Jarl before concluding:”