Omnisend

““It lets humans do human things,” James says, “and then we just let reporting be done in spreadsheets by the computer where it belongs.””

““It’s literally hours saved,” James says.”

““We don’t want to obviously flood our full list every single day,” Brittany says. “So we try to segment it out.””

““Once they try something, the likelihood of them coming back is really high,” Brittany says. “So losing a little bit on that first purchase is so valuable to us, because we know that they’re going to keep coming back again and again.””

““Once they’re in, we can then keep sending them emails until they obviously are interested,” she says. “Our first thing is really trying to focus on getting emails, getting SMS, and then starting that journey with them.””

““We’ve been really focusing on getting more emails this year, getting them into our flow,” Brittany says.”

““The automated flows are fantastic,” James says. “We just didn’t start using them early on straight away.””

““We talk to other ecommerce founders and they say that they get no support from the email platform,” James says. “And I’m like, oh, I have a monthly call and she’s great.””

““From day one, the support felt like it was going to be there,” James says.”

““We wanted something that was competitive in pricing, but was still going to deliver the same result,” Brittany says. “And Omnisend checked all those boxes.””

“It’s been a very strong and collaborative partnership. The responsiveness, the proactive communication have made it very easy to work with. Being able to ask questions — hey, is this going to be possible in the future for Omnisend? — and getting a real-time response: hey, I will share this with the team, we’ll look into this. It has been so comforting from an email agency to have such trust in a partnership. We know we can absolutely rely on Omnisend. Clients and whoever comes in, we can introduce them knowing confidently there are no issues.”

““We treat the review base as our research department. If customers aren’t already saying it, we don’t build a campaign around it,””

““Opens and clicks tell you whether the email worked. Units per order and product spread tell you whether the layout worked. Look at both,””

““Most restock emails just say ‘it’s back.’ Our customers already knew the product inside out. What they needed was the easiest possible way to pick the next color,””

“We’re super grateful to have the Omnisend Agency Partner Program working alongside us, as it’s simply easier to go through such busy periods, knowing that you’re not alone,”

“We’ve never really been a brand that chases trends,” Justine says. “For us, it’s about building trust and showing people the value they’re getting. We’ll always have specials, discounts, and ways to save through things like Meat on Repeat, but we also want people to know who they’re buying from, understand what they’re getting for their money, and feel confident that the quality and value we talk about is what they’ll actually receive.”

“We’ve learned from it,” Justine says. “We’re not sending so many emails now. We’re sending just the right amount, and at the right time.”

“Having someone who understands the platform and can look at what we’re doing with us is invaluable. If we moved, we wouldn’t just be changing software. We’d be losing that expertise as well.”

“I didn’t want to have to figure it all out by myself,” she says, “and just hope our MCP would work the same way. We’d also be giving up our Account Expert and another set of eyes on everything we’re doing.”

“It was both a good thing and a bad thing,” Justine says. “We had a much more developed marketing program than we’d had before, but that also meant customers had more opportunities to hear from us and more opportunities to decide they were hearing from us too often.”

“Buying fresh meat online requires quite a lot of trust,” Justine explains. “You’re trusting us with the quality of the meat, where it came from, how it was raised, how it’s packed, and whether it will arrive fresh and chilled at your door. And for a lot of customers, it’s not a small purchase. So asking somebody to spend hundreds of dollars with a butcher they’ve only just discovered can be a big first step.”

“My Claude and ChatGPT account knows our entire brand voice, and Omnisend has the campaign and customer context, so they work together,” Justine explains. “I give it the right brief, it gives me a starting draft, and then I edit it and make sure it sounds like us.”

“Looking through the FAQ section can take me a long time. And I don’t necessarily want to message support for every little question, especially on a Saturday or Sunday. I know there are always people there, but I just don’t want to.”

“I use MCP for nearly everything with Omnisend,” Justine says.”

“We used to see a big spike in subscriptions whenever we ran a dedicated campaign,” Justine says. “Now the flow gives us a much steadier stream of new subscribers. It’s less of one big spike and more consistent growth happening in the background.”