Ordergroove

““We started offering subscriptions in 2022, but we had wanted to do so for nearly a decade,” said Monica Gorycki, eCommerce Platform Manager at Stonewall Kitchen. “It took us this long because we wanted to find the right partner for our customer-first vision for the online experience, and we found that in Ordergroove.””

““With the Payment Agent, I love that I can log in and see exactly what’s happening with the experiment: what’s winning vs. what’s not. I save hours daily not having to decode payment provider codes or build formulas to understand how something is really performing.””

““It’s much easier for our customers to navigate Ordergroove,” Chrissie said. “In the luxury space, control and customization are the two elements that are most important.””

““It was incredibly disruptive,” Chrissie said. “Furtuna Skin is a customer-first brand, so when tickets come through, they are our number one priority. Regardless of what we are working on, we come to a full stop and address the customer’s needs.””

““People are on the move and not necessarily at home connected to their superfast Wi-Fi,” Chrissie said. “The page and modules need to show up, even in undesirable circumstances such as having spotty Wi-FI or poor reception.””

““A lot of our loyalty program growth has to do with Ordergroove’s integration,””

““Our auto-replenishment offer was absolutely buried, and when someone found it, the experience was undesirable,” Chrissie said. “They couldn’t participate in incentives or redeem loyalty points. From the beginning to the end, it was a mess. The main reason we reached out to Ordergroove was so we could have a subscription solution that integrated with our loyalty program.””

““The on-page UX has been a huge part of our success with Ordergroove,””

““The widget that allows customers to select a subscription versus a one-time purchase was extremely limited,””

“For years, we’ve been educating our audience to understand the importance of filtration and the need to change filters regularly. COVID-19 has made the need for filtration common knowledge. People are taking filtration seriously and looking for a brand that specializes in high-quality products — leading to a lot of business growth for us — and Ordergroove has been an incredible partner to help us turn interested consumers into repeat customers.”

““The biggest thing for us is that we are seeing our direct-to-consumer business continue to migrate further and further to subscription,” Elan said. “Now over 50% of our online revenue comes via subscription.””

““ We don’t have a huge web development presence in our company so having a partner that really integrates closely with our main hosting platform was huge for us because it cut down the amount of challenges when we were trying to run promotions or sales or really anything on the site.””

““The pandemic really fast-forwarded what our subscription services can offer and what it is,” Elan said. “A big part of our migration to working with Ordergroove… was being able to meet our customers where they were at. And giving them the customization and the flexibility that [Ordergroove] offers was huge for us.””

““We’ve had nothing but growth with our subscription program since we moved over to Ordergroove,” said Erin. “It’s a very robust technology that continues to pay off over time.””

““Ordergroove lets us give subscribers so much more personalization and customization by plugging right into Klaviyo, but most of all it lets us tell them ‘Yes, you can do that. It’s possible. We can make that happen,’” Erin said. “That’s a huge difference from other subscription solutions that just didn’t give us the flexibility our subscribers were looking for.””

““We like to keep all of our messaging in a single system like Klaviyo so we can not only see every communication subscribers are getting, but send targeted communications based on their buying behaviors,” said Erin. “With Ordergroove’s Klaviyo integration, we can send emails to specific groups when we launch a new seasonal item they’d like, and automatically display content blocks in our emails reminding subscribers about seasonal items for as long as they’re available.””

““Upsells have been so meaningful for our business because without that capability, few would actually place that additional order,” said Erin. “It helps us with average order value and revenue, but it also improves our retention by allowing customers to do whatever they’re looking to achieve with their subscription.””

““We finally found a partner that works well with our tech stack and can help us achieve our ambitious subscription vision, starting with giving subscribers more control over their orders,” said Erin. “Ordergroove even has features and integrations for things we’ve always wanted to try — like personalized Klaviyo campaigns encouraging subscribers to add seasonal products to upcoming orders.””

“We consider our positive results so far early success, and we’re excited to keep investing in our subscriber experience,” Joel said. “We have big plans for 2025, and they all revolve around continuing to partner with Ordergroove to maximize our subscription growth.”

“We’ve basically tripled our subscriptions since we came onboard with Ordergroove,” said Joel. “We wouldn’t be able to do that without real partnership and continuous support from the Ordergroove team.”

“The lack of negative feedback and the high adoption and retention rates in comparison to standard pay-as-you-go subscribers indicate that we’re truly solving a problem for our Prepaid customers,” Joel said.”

“We didn’t have visibility into these parts of the customer journey before Ordergroove, and we’re grateful that our subscription analytics paint such a clear picture for us to make meaningful decisions off of.”

“Our analytics from Ordergroove provide clear insights into our subscriber journey,” Joel said. “This visibility allows us to convert more one-time orders into subscriptions, standard subscriptions to Prepaid ones, and just continually improve our offerings.”

“Using Ordergroove’s analytics to monitor subscriber cohorts helped us figure out where customers tend to ramp up or drop off in their subscription,” said Joel. “That’s how we came up with powerful ideas like letting existing subscribers upgrade to Prepaid from the subscription manager — and giving a free mug as a gift to subscribers with their first recurring order to make them feel really valued.”

“The subscription management experience for our customers since switching to Ordergroove’s Subscription Manager is just phenomenal,” said Joel. “All of those support tickets have literally disappeared.”