Phorest

“The people felt genuine. Nothing felt polished or performative, and that authenticity is what drew me in.”

“Phorest isn't software for the sake of software, it has real impact. Now, instead of running a salon, I'm building the product that supports thousands of them.”

“If I couldn’t use Phorest anymore, I would miss everything about it,” concludes Anechka. “Without it, I just wouldn’t know what to do. So I definitely need it, and I don’t want to see myself without it.”

“The role that online reviews play for us is a pretty big role,” explains Anechka. “Phorest helps us by integrating our online reputation, so we’re able to see all of our reviews, for so many different platforms, all in one place, too. We can use Google, Facebook, and Phorest. We can see all of those reviews in one place. It helps us stay really organised, and it helps us keep on top of everything, so we know we’re not missing anything.”

“It also helps us stay in touch with our clients by sending out those Reconnect messages, to make sure that if we haven’t seen anybody in a little while to let them know that we’re thinking about them and that we have space for them still,”

“It’s really helped us out. It’s great that we can see who sent that last text message so we know who can follow-up with that guest as well.”

“That’s been really helpful for us as well. Anytime that we have to text a client to let them know if we are running ahead of time, if we have space, or if we’re running a little bit behind time, it’s really easy to get touch with them.”

“We use it [Phorest] to keep in touch with our clients, especially with the SMS features,” explains Anechka, the salon manager. “A lot of people have their phones on them all the time. So a text message is really the quickest and the easiest way that we’ve been able to reach our clients, and they love that feature as well. Phorest helps us stay in touch with our clients regularly by giving us that SMS feature, that two-way SMS feature*, where, the stylists and myself can send a text message to the client directly, and they can reply to us directly.”

“What I would say to other businesses considering Phorest is; go for it. There are so many features that help make it really easy to run your salon while still keeping track of everything and staying organized.”

“I now have the resources and the budget to put elsewhere. I can take the team out, and I can focus on changing certain areas of the salon because I now have a very clear, concise budget and understanding of what is being used in my salon… I kick myself that I didn’t have [Phorest & Vish] in [the salon] from day one, because it’s been invaluable… it is incredible as a salon owner.”

“It’s almost made me have 48 little salon owners… they want to make sure the salon isn’t losing money, the clients aren’t losing money… it’s helped problems I didn’t think about, like recruitment. We’re really consistent, and our team are really happy.”

“We are doing 300-400 clients a week. Now if I’m saving on average a tube of color per client, that is huge! And the clients are still getting the same service, the same amount of color, but there’s no color being wasted down the sink. Everybody’s got a win win,”

“The integration was seamless, and I’m not just saying that for this interview!”

“I'm sure as salon owners we can all agree that we face the same problems. We've had client issues, staffing issues, and I feel having Vish and Phorest to support me has really helped alleviate some of those problems.”

“Don’t even give it a second thought; just do it. Just go for it. You won’t regret it… Even if there are any initial little kinks that you have to iron out, they’re very quickly solved. The customer support team in Phorest is so good at getting back to you in a really timely fashion, and they’re so willing to [get to] the bottom of any problems that you might have…anything that makes our life easier in the salon, we should just be going for it 100%.”

“I’d be absolutely devastated to lose it!”

“Oh it’s night and day! They find it very easy to use. Front-of-house certainly loves it because it cuts down on their end-of-day duties of trying to reconcile card machines. It’s very convenient for them… it’s not something that’s interfering with their day… that’s a positive!”

“Clients quite like how easy it is to use. It’s very clear to see,”

“With PhorestPay, card details are securely stored for the client. So even when a client has come in and forgotten their card, we’re able to take [the payment]… It’s been brilliant for being able to take deposits and [no-show payments] in the case of somebody not showing up… no-shows are really detrimental to our business… I think it’s really important that salons adjust their mindset to [charge no-shows], because it’s a loss of earnings otherwise.”

“With PhorestPay, [financial reconciliation] was never going to have to be an issue again… this was going to be a game changer for us.”

“With PhorestPay, card details are securely stored for the client. So even when a client has come in and forgotten their card, the details are there, and we’re able to take [the payment] like that. It’s been brilliant for [taking] deposits and [no-show] payments in the case of somebody not showing up.”

“Over the last year, Sisu has grown by 121%. We know this because when we use the abilities of Phorest to measure, to focus on certain things that we can get better and to actually measure our growth, because one of my favorite expressions is 'you can't improve on what you don't measure'.”

“What I would say that other businesses considering Phorest is; go for it. There are so many features that help make it really easy to run your salon while still keeping track of everything and staying organized as well. And it’s also really easy to train your staff in how to use the programme, too, no matter which position or which role they have in the salon.”

“One of my favorite Phorest features would probably be the stock take feature… because it shows us how we’re doing. Being able to see [when we’re low on stock] so that way we know what to order without having to go to the back bar and see what we actually need is so helpful because it saves you so much time. Doing inventory from your phone is such a great tool to have.”

“being able to use it across multiple systems, and on a mobile phone, across multiple locations, was really great for us. Phorest has definitely helped solve our issue with inventory and being able to do a stock take easily.”