Sona
AI Workforce Management
Sona helps large organisations improve efficiency and performance by raising the quality of workforce decisions across every location.
Hiring now
Is Sona hiring?
Yes. As of October 6, 2026, Sona has 30 open roles on Metaintro. 10 were posted in the last 30 days.
Open roles
Newest first. Pay shown when the posting lists it.
- Director of Support and ServicesCustomer SupportLondon · On-site · £120K – £150K/yrLondonOn-site£120K – £150K/yr2d ago
- Director of Support and ServicesCustomer SupportLondon · On-site · £120K – £150K/yrLondonOn-site£120K – £150K/yr2d ago
- VP of MarketingMarketingNew York · On-siteNew YorkOn-site—7d ago
- VP of MarketingMarketingNew York · On-siteNew YorkOn-site—7d ago
- Labour AI SpecialistOperations ManagementLondon · On-site · £85K – £100K/yrLondonOn-site£85K – £100K/yr13d ago
- Payroll Implementation ManagerOperations ManagementLondon · On-site · £50K – £60K/yrLondonOn-site£50K – £60K/yr13d ago
- Labour AI SpecialistOperations ManagementLondon · On-site · £85K – £100K/yrLondonOn-site£85K – £100K/yr13d ago
- Payroll Implementation ManagerOperations ManagementLondon · On-site · £50K – £60K/yrLondonOn-site£50K – £60K/yr13d ago
Hiring pattern
How fast Sona is adding roles, and how they're set up.
New roles each monthRoles first posted in the month
How roles are set upShare of open roles
Customers
All 11 companies Sona names as customers.
Customers hiring now1
- Parklands4 open roles

Case studies9
- YYorkshire Care Group
- SSRSL
- SSignature Senior Lifestyle
- AAdvinia Healthcare
- GGreensleeves Care
- CCartrefi Cymru
- LLiaise
- PPAUL UK
- SSalutem Care & Education
Other customers1
- AAdvinia
What their customers say
Quotes from people at Sona's customers.
““Labour costs are 85% of all Social Care businesses therefore you have to manage 85% of costs well. Sona provides us with a mechanism to do that.””
““Effectively our no-call rate has reduced to zero, which means that the profitability of the business has increased to 100% of the expected revenue.””
““Our staffing levels have improved because our retention is better ... We’re giving the staff the flexibility they want to do the shifts they want but also fulfils our criteria as a care provider. ””
““Sona has given us the confidence to grow. We can now say 'We'll take all three acquisitions'.””
““What Sona’s given us is that one source of truth — a base for all future decisions.””
Show 25 more quotesShow fewer
““I’d been off for two weeks. I came back and some of the things we were talking about a month ago — ‘it would be great if it could do this’ — had appeared in the product updates. It’s great to see that coming through so quickly.””
““It didn’t feel at all like we’d had that changeover, which is sometimes concerning when you’ve done all the discovery with someone else. It was seamless.””
““Two things drew us to Sona: the technology was more advanced than anything else we saw, and we wanted a partner we could grow with — not a corporate provider where we'd be a small fish in a very big pond.””
““Technology should absolutely enable more time for our colleagues to spend with residents.””
““[Sona] saves me approximately two hours a day.””
““It's a system, it's very user-friendly. I can see things straight away. It's going to save so much time because it's easy””
““One of the things that changed almost instantly was the covering of open shifts. If someone, for example, called in sick or wasn't able to work, we can instantly put that shift open on the roster. It sends out a notification to all the employees that are available to work in that department — they can claim it, and that goes straight into the roster. It's so much more efficient just in that aspect alone.””
““Sona has enabled anybody in our organisation with the right access to literally hit a button and get what they need, which just saves so much time for our admin managers.””
““The reporting used to take days, it now takes minutes.””
“Looking after what is the most important thing — delivering excellent care to everybody.”
“I like to think of technology — it can never replace the human touch. It helps make things more efficient, and it just supports the human element of care that we deliver. Ultimately, I see it as an enabler, not a replacement.”
“The last thing you want is to come to work one day and realise that your rotas had an error and now you're going to be short-staffed, because that will have an impact on the quality of the service that we're going to deliver to the residents on that particular day.”
“I used multiple spreadsheets, spending a lot of time duplicating work.”
““Being able to see my rota in the app is so much easier! It's nice to just have it on my phone so I can quickly see when I'm working so I can make plans””
““It's great to be able to easily see what extra shifts are available, it's a much fairer way to pick up overtime as it's available to everyone””
““The system is now in all our homes with great results, with not just financial benefits seen but colleague morale having increased as they can easily see their rotas and also pick up extra shifts as they want to.””
““Sona has made a massive difference, staff have been picking up extra shifts — it's cut our agency hours by half!””
““I used to spend hours manually calculating holiday entitlements with complex formulae. Now it's done automatically in Sona. It's amazing.””
““After about three or four weeks, you could see the domino effect. Everyone had it on their phone. They saw open shifts, picked up extra hours, and overtime was automatically processed in payroll.””
““I’d say Sona saves me up to five hours a week. That’s more time I can spend with staff, residents, and families.””
““It wasn't just about functionality. It was about trust and partnership. I felt confident that Sona, with its design specifically built for residential care needs, would deliver.””
“If you talk to my team, they speak very positively about Sona and how everything is convenient and accessible. It's much easier for them, they can check their own annual leave and other things, which is helpful.”
“It just simplifies and standardises, but it gives us really good organisational oversight ... In the last five weeks alone, we've saved over 400 hours in agency.”
“I'd recommend Sona for the service alone. The support you get from the team you wouldn't get anywhere else.”
“Sona felt so modern. It felt really adaptable - it's like the Netflix approach to rostering. You turn it on one day, and there's an update and there's a message to tell you what the update is.”
AI launches and partners
What Sona has launched and who it works with on AI.
- LaunchRaffyRaffy is Sona's AI assistant that explains what's happening, why it matters, and what to do next, so managers can act with confidence.
- LaunchAI-powered rules for fast implementationSona lets users upload a pay policy and uses AI to turn it into configured rules, including overtime caps, premium rates, and allowances.
- LaunchAI workforce management platformSona’s AI workforce management platform brings together payroll inputs, applies rules consistently, and explains outcomes clearly.
- LaunchRaffy AI AssistantRaffy is Sona's in-product AI assistant that explains what's happening, why it matters, and what to do next, so managers can act with confidence.
Skills they ask for
Most frequent across open postings.
Most requested skills
- AI tools
- Forecasting
- Cross-functional collaboration
- Stakeholder management
Tech stack
- Marketing
- HubSpot
- Analytics
- Google Tag Manager
- Google Analytics 4
- CMS
- HubSpot CMS
- Libraries
- Tailwind CSS
- CDN
- jsDelivr
Company facts
- Headquarters
- London, GB
- Founded
- 2021
- Industry
- AI Workforce Management
- Website
- sona.ai
- Careers
- sona.ai/careers
- Social
Roles by location
Where Sona is hiring. Pick a city to see its roles.
Questions about Sona
- Is Sona hiring?
- Yes. As of October 6, 2026, Sona has 30 open roles on Metaintro. 10 were posted in the last 30 days. The most are in Sales (8), Operations Management (6), and Business Development (4).
- Where is Sona hiring?
- Sona is hiring in London, New York, and Dehradun, with the most open roles in London.
- Does Sona offer remote or hybrid work?
- 74% of open roles are hybrid and 6% are remote.
- Who are Sona's customers?
- Sona names 11 customers, including Parklands, Yorkshire Care Group, SRSL, Signature Senior Lifestyle, and Advinia Healthcare.
- What skills does Sona look for?
- Its open roles most often ask for AI tools, Forecasting, Cross-functional collaboration, and Stakeholder management.