Supermetrics

““I still work in my ad managers, but I’m not clicking through every platform to make each change,” says Anne Scalamonti, Director. “I decide what needs to happen, and it gets done across Google and Meta from one place.””

“We wanted a more complete and consistent view of marketing performance across all channels.”

“Supermetrics is a great tool for combining all data sources. Our clients want to understand how they perform in different channels. With Supermetrics, we have a solution for them. We can help them with our license, or if they're more data-mature and have their own license, they can do that. It's quite simple, either way.”

“When I think about it, Supermetrics has changed our entire business model. Now, we’re able to really focus on performance. We’ve scaled up to be something beyond just marketing or digital marketing, but actually data-driven performance marketing.”

“While the internal time & cost savings are very valuable, the most important thing is that it raises both the actual and perceived value of our services. Occasionally there is a learning curve for clients since we need to onboard them and show them how to read data and draw insights based on the numbers, but it raises the confidence and trust they have in us. This is gained based on past experiences and having nothing to hide.”

“Supermetrics has really opened the door for more opportunities and you can answer every question with data. In some cases I might need a few weeks to figure it out, but I have the tools to actually do it and answer very specific questions clients have. Now I’m better able to serve our clients and meet their needs.”

“Supermetrics has given us the opportunity to develop ideas for our business that we previously thought were difficult. It really gives you the tools to be creative and think outside the box.”

“Now we automate the entire client reporting process using various Supermetrics connectors, including HubSpot. But that’s not the only value we get since this has enabled us to derive better insights from all our data. On top of the basic 100% automation is the opportunity to get new ideas.”

“With Supermetrics, we have a solution that works. We feel confident about many opportunities now that we have proper data processes in place.”

“Many marketing team members have saved up to 20 hours per week since we automated our reporting with Supermetrics. Our use of resources within the team has changed completely.”

“Setting up Supermetrics was really easy, and I could instantly see it was the solution we were looking for. The connectors covered all of our data requirements, and it only took me 5-10 minutes to configure everything. The data pipeline was up and running in a matter of moments.”

“We have been able to take multiple marketing sources and attribute the whole sales process to them. This has helped us tremendously to optimize our digital marketing operations as we can combine marketing metrics with business dimensions and metrics,”

“We now have all our data transfers automated, which frees up time for us. We can use that time to really focus on developing how we use data,”

“It was great Supermetrics got onto that bandwagon way ahead of the curve and embraced Google Sheets. That was really smart. With Supermetrics, I could just focus on getting the data and doing whatever I want to do with it.”

“Beyond connecting some of the marketing platforms into my Google Sheets, Supermetrics also would give me excellent examples for content creation for blog posts and suggestions for people when they ask in my courses and things.”

““It’s one of the most meaningful projects we’ve worked on. You’re not just tracking clicks you’re tracking people finding real support.””

““Supermetrics allows our analysts to spend less time pulling data and more time interpreting it. That’s where the real value lies,””

“Clients hate choppy reports. Without centralized data in Acquisio and Google Analytics, it would be very hard for them to understand the big picture.”

“There aren’t a lot of alternatives for Supermetrics Uploader. I honestly haven’t found a tool like it on the market, and it would take a lot of effort if I had to build something like it myself.”

“One of our focus areas at Happy Cog is attribution. Supermetrics Uploader helps us with that. We’re using it to move cost, click, and impression data from multiple advertising networks into Google Analytics. This way, we can use Google Analytics as a centralized hub and drill down on custom content groups and analyze each group’s contribution to revenue, ROI, and profit.”

“Our clients rely heavily on Google Analytics as an unbiased source that highlights how effective our work is, so it’s to our benefit to integrate that data,”

“We then FTP the data from Google Sheets directly into Acquisio. This way, our clients can quickly see the bigger picture of their ad spend and ROAS whenever they want to.”

“Instead of copy/pasting performance data from all the second-tier ad networks into Acquisio, we’ve automated the process with Supermetrics for Google Sheets. We have a template that automatically pulls daily performance data from Bing Shopping, AdRoll, Apple Search Ads, and other smaller ad networks into Google Sheets that we can then upload right into the system.”

“Automation is the game of the day, and outsourcing menial work to the machines helps our team reserve hours and brainpower for doing the work that matters.”

“We’ve been using Supermetrics for years, and we really love the products. As agency marketers, reporting is the bane of our existence, and we’re glad we’ve been able to automate a large part of that work with Supermetrics.”