Tapcart

“Our app has our core base that continues to come out to these events. Not only are they still shopping with us, and not only are they involved with push notifications, and their retention is still there, but this is a customer that's also coming out to these events and making an effort to build these relationships and friendships with us.”

“For the six years that I've been here, Tapcart has always been in the conversation. I was able to learn from it from the very beginning stages of digital marketing up until now, where we're really utilizing the app for our overall omnichannel strategy.”

““We're able to communicate again, with a whole different way to send out a message to our customers. We always generate way over what we pay for Tapcart every month. It's a no-brainer.””

““Tapcart allowed us to have another channel and was complementary to what we were doing. The return was well worth it.””

““Leveraging push notifications is the strongest asset for any business.””

““With tech like Tapcart, we can get on a call with an expert in mobile commerce who can analyze what we’re doing and help us out.””

“We look at [the app] as one of those like mixed channels where we know the open rate's going to be insanely high. And we also know that Tapcart allows a lot of really dynamic, creative content on there. And so we just take advantage of that as much as we can.”

“We have a higher LTV on the app because we see that basket sizes are larger every single time someone enters the app. Tapcart's platform allows customers to buy in a couple clicks. It's super fast.”

“The LTV of the users that buy and use the app is through the roof.”

“Tapcart's software did a really good job to make our app reminiscent of our homepage. It allows for a super easy shopping experience and the integrations are insane. The content is based on fitness goals and objectives also.”

““Even during the hard times when we see email or SMS or paid advertising down, whether it's for increased spend or whether it's for changing platforms, the app is the number one constant that's always up.””

““Tapcart allows us to be the true lifestyle brand that we are and market to our customers directly the way we want to market to them without having to worry about any legal technicalities or any budget constraints."”

“It’s pretty incredible as a growth marketer to see what power that retention and quality of revenue resilience can do in unlocking additional revenue on the growth side,”

“If you care about top-line revenue, then you should care about developing resilient revenue coming through your app because it unlocks so many ways you can scale the business that I think you would be unable too without that sales channel supporting - whether it’s 10% of your monthly revenue or 20% high end that’s coming to you at a very cheap cost .”

“The app is a great tool to be up to date with everything that’s going on with BrüMate. Any campaign they have, it lands directly on the lock screen.”

“On a percentage basis, push is significantly cheaper and the engagement gap is widening. For any campaign, we see push first, then email second, and SMS is bottom of that list. It’s not nearly as scalable .”

“As Director of Growth, my role is mainly focused on net-new acquisition, and we find that we can count on the app's revenue quality and relatively inexpensive nature, which has built a super resilient base of monthly revenue. This has actually allowed us to be a lot more aggressive in paid acquisition since we have all this returning revenue that’s nearly freely acquired.”

“Having the app lets me be more aggressive on acquisition because it’s a reliable and efficient sales channel that increases our MER. It's a huge safety blanket when it comes to scaling the most expensive channels.”

“I don't care if I'm putting them on the app. If that's the experience they want and that's going to encourage them to spend more with us, that's the route we're going to go.”

“For the last couple of months, we've seen around 12% growth in terms of the revenue that's coming from those push notifications. And again, those are free, right? So every time you send an SMS or an email, that costs you, but when you're sending a push notification, that doesn't cost you a dime. It costs nothing to communicate with your consumer from your mobile application.”

“We've really done a good job of conveying to our consumer that, hey, if you love our brand and you want to engage with us and feel more a part of the brand, when you're at these activations, download our app… We've been able to track that within separate campaigns, and it's been a really effective way for us to continue to drive downloads while not cannibalizing from our other retention programs.”

“Our consumers are highly engaged, very enthusiastic on social, and all they want is more content outside of our product, whether it's behind the scenes at our photo shoots or exclusive interviews with Shay… Being able to bring [the content] into our app has been a real benefit and a big draw.”

“We want to be where the consumer is, but we also want to be where we think the consumer is going to be in the future… And so I thought of introducing a mobile application not just as another revenue channel for us, but also to introduce an additional way for us to have an experience for our consumers. A two-way conversation. It was kind of a no-brainer”

“Tapcart’s been a fantastic partner and continues to help drive success and build innovation within the platform”

“Recognizing the speed with which we could go with Tapcart versus doing something custom opened up a lot of opportunities”