Vocus

“Don't really have a favorite - it is all so good and powerful!”

“CISION is a credible source to have info.”

“CISION has built a quality reputation and is trustworthy for media.”

“The campaign was a massive success and achieved its most important goal: it provided families and individuals with pets much-needed peace of mind and the knowledge needed to keep calm through the storm.”

“The Cision team was able to work with me and make sure the project was a success,” said Paleafico. “Everything went really smoothly, and the entire team was super flexible, always available for last minute changes or recommendations. The whole process of working with the Cision team was excellent from start to finish.”

““It’s been exceptional to have real numbers that we’ve never had before.””

““It's important we're able to follow a story, measure where it's landed, how it's been received by different audiences, who's engaging with it, and tailor our outreach accordingly. Using Cision means we can track where a story is going.””

““It's important to know how people are reacting to our news, but it really matters on issues of consequence that could be a concern for the business, such as media coverage of a company reorganization or the entry of one of its brands into a new market,””

““As a result of these initiatives, over time we have started to build relationships with our key stakeholders, improve our reputation and show that we can positively affect business outcomes.””

““Knowing the volume of coverage is important, but Cision gave us the ability to gauge sentiment, which is key to delivering campaign results to our senior leadership.””

““The use of measurement has become essential to demonstrate the effectiveness of our communications activity and how we support the business,” says Campbell.”

““Measurement provides that substantial proof and shows the true ROI of marketing and PR.””

““I needed to be able to demonstrate value to senior leaders, especially since we're now investing in communications and PR in a way that Gumtree has never done before,” says Campbell.”

““This really helped us see if our PR and communications messaging was resonating with our key audiences.””

“Cision’ support tools from their Account Executives – such as Tia Galloway – to their Helps Techs are knowledgeable and very supportive.”

“Finally - we believe you can’t beat Cision as a tool to help you identify and reach the editors across all media types because they’ve already done most of the heavy lifting for you.”

“Cision allows us to concentrate on our core competencies - product development and messaging.”

“Cision had the database and the distribution capabilities to make our PR process feasible.”

“Since we’ve started using Cision, we’ve received eighteen impactful PR placements across nine media platforms. Our sales are up 29%! - While not all of that is attributable to Cision – the platform has played an integral role in our overall strategy.”

““Working with Cision means the company is well positioned to continue demonstrating its leadership in food health. It’s just a great springboard from which to go forward””

““We certainly think the response has been great.””

““We were really pleased with the breadth and the extent of our outreach and the awareness among some really famous influencers,””

““We talked to the Cision team and used different sources to measure success, and the Cision team really tied it all together.””

“"You have that ‘big bang’ effect and then these ripples throughout the day with the coverage building up. We were getting reports and the Cision team was quick to measure the sentiment of it as well, which was really important for us.””

““What we thought was really fantastic on the day of launch was the speed at which the Cision team was bringing the coverage to us.””