Supermetrics

“Now we automate the entire client reporting process using various Supermetrics connectors, including HubSpot. But that’s not the only value we get since this has enabled us to derive better insights from all our data. On top of the basic 100% automation is the opportunity to get new ideas.”

“With Supermetrics, we have a solution that works. We feel confident about many opportunities now that we have proper data processes in place.”

“Many marketing team members have saved up to 20 hours per week since we automated our reporting with Supermetrics. Our use of resources within the team has changed completely.”

“Setting up Supermetrics was really easy, and I could instantly see it was the solution we were looking for. The connectors covered all of our data requirements, and it only took me 5-10 minutes to configure everything. The data pipeline was up and running in a matter of moments.”

“We have been able to take multiple marketing sources and attribute the whole sales process to them. This has helped us tremendously to optimize our digital marketing operations as we can combine marketing metrics with business dimensions and metrics,”

“We now have all our data transfers automated, which frees up time for us. We can use that time to really focus on developing how we use data,”

“It was great Supermetrics got onto that bandwagon way ahead of the curve and embraced Google Sheets. That was really smart. With Supermetrics, I could just focus on getting the data and doing whatever I want to do with it.”

“Beyond connecting some of the marketing platforms into my Google Sheets, Supermetrics also would give me excellent examples for content creation for blog posts and suggestions for people when they ask in my courses and things.”

““It’s one of the most meaningful projects we’ve worked on. You’re not just tracking clicks you’re tracking people finding real support.””

““Supermetrics allows our analysts to spend less time pulling data and more time interpreting it. That’s where the real value lies,””

“Clients hate choppy reports. Without centralized data in Acquisio and Google Analytics, it would be very hard for them to understand the big picture.”

“There aren’t a lot of alternatives for Supermetrics Uploader. I honestly haven’t found a tool like it on the market, and it would take a lot of effort if I had to build something like it myself.”

“One of our focus areas at Happy Cog is attribution. Supermetrics Uploader helps us with that. We’re using it to move cost, click, and impression data from multiple advertising networks into Google Analytics. This way, we can use Google Analytics as a centralized hub and drill down on custom content groups and analyze each group’s contribution to revenue, ROI, and profit.”

“Our clients rely heavily on Google Analytics as an unbiased source that highlights how effective our work is, so it’s to our benefit to integrate that data,”

“We then FTP the data from Google Sheets directly into Acquisio. This way, our clients can quickly see the bigger picture of their ad spend and ROAS whenever they want to.”

“Instead of copy/pasting performance data from all the second-tier ad networks into Acquisio, we’ve automated the process with Supermetrics for Google Sheets. We have a template that automatically pulls daily performance data from Bing Shopping, AdRoll, Apple Search Ads, and other smaller ad networks into Google Sheets that we can then upload right into the system.”

“Automation is the game of the day, and outsourcing menial work to the machines helps our team reserve hours and brainpower for doing the work that matters.”

“We’ve been using Supermetrics for years, and we really love the products. As agency marketers, reporting is the bane of our existence, and we’re glad we’ve been able to automate a large part of that work with Supermetrics.”

“In terms of pricing, Supermetrics is extremely affordable. I could absolutely substitute a data analyst on an annual basis for all the costs that are going into the data warehouse marketing reporting process,”

“I am always trying to find the most efficient way to work with data. I think our team will keep evolving and our processes will keep evolving as we keep using Supermetrics,”

“We’re not technologists, we’re not building technology, and our team wants to invest more in marketing strategy versus investing in producing technology. We believe that to be effective marketers and to be able to compete in a very competitive marketplace, you have to focus on the strategies and consumer behavior versus building tools that you might use within marketing. By working with Supermetrics, we do not have to spend time building and managing marketing data integrations,”

“We are a small but rapidly growing team and as we continue getting more clients we need to keep up with the workload. Using the best technology is very important for us as this is where we see the biggest impact,”

“We have access to more data and can slice it on a much more granular level with dimensions like geographic location available. Now we can create much more powerful automated reports and overcome the volume limits to make our reporting more accurate. In case the team is missing some dimensions or metrics, we reach out to Supermetrics directly. The Supermetrics team has always been very helpful to add these,”

“The biggest improvement we have noticed is that with the adoption of BigQuery and Supermetrics, large dataset transfers are not failing anymore like they used to. Even in cases they fail, the fix comes around pretty quickly or the issue was on the original data source side,”

“The reporting process depends on how advanced the client is with their data. We always strive for 100% automation but depending on the client we may still need to add a manual step to the process,”