HockeyStack

Information

HockeyStack is an AI go-to-market B2B Revenue data platform that unifies marketing, product, and sales data across the entire customer lifecycle to serve as the Single Source of Truth (SSoT) for Go-To-Market (GTM) and Revenue Operations (RevOps) teams. The platform connects in-product behavior directly to commercial outcomes, attributing upsells, churn, and expansion to specific user behaviors, bridging Product-Led Growth (PLG) and sales-led motions. It provides full lifecycle, multi-touch attribution, advanced identity and account intelligence, and AI-powered cross-domain analytics. HockeyStack’s warehouse-native, composable architecture integrates seamlessly with CRMs, data warehouses, and ad platforms through APIs, SDKs, reverse ETL, and real-time data syncs. The platform features a governed semantic layer that standardizes business metrics, enabling consistent and trusted performance measurement across all channels and teams. Its predictive capabilities uncover non-obvious correlations between marketing activity, product usage, and revenue to drive behavior-based forecasting, expansion pipeline growth, and Net Revenue Retention (NRR) improvements. Designed with first-party data collection and enterprise-grade privacy, compliance, and governance, HockeyStack offers automated onboarding, strategic RevOps partnership, and transparent data control.