Profound

“I was wowed by the collaboration that we've had with Profound,”

“As a company, we’re super invested in bringing data into one centralized ecosystem. It seemed right away that Profound was purpose built around tackling AEO, and it was really easy to work with from an API standpoint,”

“Using Profound is a massive efficiency gain for us. Speed is so important for WHOOP and AEO in general. Being able to do something efficiently is the difference between it happening or not happening.”

“I wouldn't hesitate recommending Profound to a three person company, but I wouldn't hesitate recommending profound to a company at WHOOP's size and scale. I think that's pretty unique.”

“When we have a go to market, we’re able to do a gap analysis and understand the landscape of what needs to be refreshed, what's new, and what accuracy work needs to be done. We can run those as Profound Agents, and that’s been such a game changer.”

“Honestly, Profound is the first tab I open in the morning. Before it, I was guessing where we turned up in ChatGPT or Gemini. Now I can see it, and I plan my week around the prompts that are actually moving.”

“I don’t have time to deal with friction. The team did a really nice job of providing different levels of access for a user so it’s not overwhelming. It feels like Profound is building alongside us. There's an investment in our success, and they’re an extension of the team.”

“We take a lot of pride in our product. There's so much work that's gone into creating it. Every decision has been so thoughtful, and when that becomes misrepresented, we want to correct it immediately.”

“If we're showing up in search, but the answers portray our brand or product incorrectly, that’s a risk to our business.”

“Profound helps us see the new customer journey as it is today and gives us levers to influence it.”

“Profound showed us exactly which pages to influence, and outreach translated into #1 positions across multiple publishers.”

“We chose Profound because it seemed like the deepest and most complete tool in the market. We also tried a few tools, and profound was immediately the obvious choice based on a sophisticated UI, deeply customizable prompts and flows, and super supportive team.”

“We've nearly doubled our visibility across all answer engines in key categories in less than a week.”

“I was able to set up full visibility across all the core prompts we cared about in less than 2 hours. Then, the next day, I was able to see both the outputs from different answer engines and the sources they cited. It was like suddenly being able to see - so incredible!”

“We weren't doing anything before Profound. We just hoped that good SEO would lead to good AEO over time, but it became clear that wouldn't be the case. We needed to evolve our strategy.”

“Identifying and analyzing LLM insights for AEO has been a key priority for the Ramp team. Profound allowed us to uncover behavioral patterns that traditional SEO tools couldn't fully capture. By analyzing long-tail queries in LLMs, our SEO team has gained deeper, data-driven insights to complement traditional strategies—allowing us to run more targeted tests and stay ahead in AI-driven search.”

“I would recommend it and I've already recommended it to several peers.”

“We were able to increase our brand visibility to more than 45% for our core topics, move into second place, and we increased our citations to first place in our industry amongst our competitors.”

“We're using the visibility and citation insights to guide our PR strategy and content strategy. We're trying to meet the customer where they're at, and increasingly, that's inside an AI chatbot.”

“We spent a couple weeks going back and forth with our dev team and Cloudflare trying to figure out how to set it up. Then with Profound and Nostra we realized we could just turn it on. We timed it - 98 seconds.”

“The people at Profound were what ultimately led us to go with them. Having experts there to guide the process and help us understand the incredibly rapidly changing world of LLM discovery has been crucial.”

“We've noticed a huge uptick in LLM-related traffic. It grows month over month and has taken up about 3% of our total revenue now. Being able to understand why — and any gaps in our coverage — is incredibly valuable.”

“For unbranded lake house terms, we’re now showing up 50% of the time even against major players like Vrbo and Expedia.”

“Profound helped us stop thinking only about the booking and start thinking about the entire journey: discovery, decision, and the stay itself.”

“We weren't sure if we could beat Airbnb, but we knew we needed to be in the consideration set. Profound helped us see where we stood — and where we could win.”