Branch Metrics

“If we were working on different tools to run and measure our campaigns, we would run into complications and errors that could result in disjointed customer experience. Using Branch has helped us bridge the gap between user experience and attribution—two critical pieces of a successful marketing campaign.”

“Branch has transformed our approach to user journeys and attribution. Previously, linking our campaigns to user actions like installs and subscriptions was challenging, particularly with the limitations of SKAdNetwork (SKAN) and the decline of cookie tracking. With Branch, we gain a comprehensive view of campaign performance and user pathways, enabling us to measure ROI and fine-tune our strategies. The deep linking integration has not only streamlined the user experience across devices but also delivered the actionable insights needed for data-driven decision-making.”

“Branch allowed us to become compatible with iOS 9 Universal Links, significantly reducing the burden of server management and SSL configuration,”

“By leveraging Branch’s custom exports to feed our digital agency’s performance marketing tool, our marketing continues to become more efficient. We’ve looked at the data, and we’ve quickly realized that not only does the Shack App offer our guests a better experience, but their engagement and conversion rates were significantly higher — making mobile web journeys instrumental to driving digital success.”

“As a high-growth company, both in footprint and digital adoption, we need to constantly optimize our campaign ROI and drive the best digital experience possible for our guests. By using Branch as a mobile measurement partner and linking platform, we can better understand which sources are driving the highest return and most efficient cost per install while simultaneously removing friction from our digital guest experience.”

“After reviewing the data, I have a higher level of confidence in its cleanliness. Additionally, we have observed a notable increase in the number of quick links being created.”

“We’ve gained invaluable insights into campaign performance by partnering with Branch. Their support in navigating industry changes, particularly SKAdNetwork, has been invaluable to our partnership. It empowers us to make real-time, data-driven decisions to optimize our marketing strategy.”

“What sets Branch ProServe apart is its organized approach, respect for our industry knowledge, and steadfast commitment to delivering tangible results. It has truly been an excellent collaboration, and Im impressed with the valuable contributions made by their team.”

“I’ve frequently engaged with professional services, which were typically mandatory but unimpressive. However, with Branch ProServe, my perception underwent a complete shift. The team not only demonstrated a deep understanding of our requirements but also showcased exceptional capabilities. Their prompt responses on Slack, coupled with a proactive approach and organizational skills, played a pivotal role in our swift onboarding process. Despite the complexities of our mobile app architecture, Branch navigated the challenges seamlessly.”

“Branch has been a game-changer for us in understanding and optimizing the user journey. Connecting different parts of the user experience — from web to app, subscription management, and sharing — has never been easier. Branch’s deep linking capabilities allow us to see the full picture of user interactions and make data-driven decisions to enhance our service. The insights we gain from Branch links help us address obstacles and create smoother, more enjoyable experiences for our users.”

“Branch links offer a significant advantage over long and unwieldy Universal Links that are prone to tampering and often lose attribution data. With Branch, we get precise tracking thanks to embedded parameters, ensuring we gather reliable and thorough insights into user interactions.”

“Our partnership with Branch has transformed how we approach our marketing efforts. With accurate attribution, we not only see significant performance gains, but we also have the insights needed to make informed decisions that drive growth. We’re excited to explore new marketing avenues and build on this momentum.”

“Branch has become our main source of truth. With the platforms robust attribution capabilities, we now have the visibility we need to optimize both our paid and organic marketing investments. This transparency allows us to make data-driven decisions that enhance our overall strategy, ensuring we allocate resources effectively and maximize our return on investment.”

“Working with Branch has been a delightful surprise — it feels like a true partnership. The entire Branch team, including their account executive and other individuals, is dedicated to achieving the same goal and finding the best solutions.”

“I was surprised by how much impact a well-placed app download prompt could have. By telling buyers what they could get in the app when it was relevant to them, we were able to drive incredible growth in app downloads. Branch made it easy to put those prompts in the right places.”

“Our goal at Hallow is simple: Help people pray and find peace, especially those who have fallen away or are facing hard times. For our Lent campaign, our biggest of the year, Branch was an exceptional partner in helping reach people when it mattered most.”

“Banners made it really easy for us to implement a quick solution to redirect traffic from our marketing channels over unexpected site downtime. This allowed us to keep paid channels live, minimizing disruption and performance while creating a smooth user journey that directed to the app.”

“The overall flexibility of Branch allowed us to focus on problem-solving rather than wasting time working around limitations, which can be an issue with most other third-party integrations. I was very impressed with the intuitive customization options that not only reduced our reliance on internal development resources but also allowed us to ensure a consistent experience for our users.”

“Branch has been at the core of our player experience for over a decade. From seamless passwordless logins to gamified social sharing, Branch links ensure that every interaction — whether through email, social media, or CRM campaigns — drives players straight back into the app. The ability to generate and automate deep links at scale, without unnecessary complexity, has been invaluable for both our team and our players.”

“By integrating Branch into our marketing tech stack across channels and platforms, we’ve ensured wider reach to our target customer with effective communication about the best brand experience with Domino’s App, like faster delivery, more offers, no additional fee, etc. Branch provides real-time actionable information so we can see campaigns that perform the best and those that need adjustments dynamically without the need to disrupt the live campaign.”

“Branch lets us deliver personalized experiences to our customers with the right promo at the right time and with the right spend via multiple channels and respective attributions. This is truly crucial for us and our goals of establishing the Domino’s Indonesia app as the go-to for customers.”

“Branch Discovery Ads delivered exceptional ROI for us. We saw more than 50x return on ad spend while driving high-intent traffic directly into our app. It’s one of the most efficient performance channels we’ve tested both in terms of scale and quality.”

“We have been able to fix the experience,” Imbert adds. “For the team, it’s clear that Branch is allowing us to deliver a seamless, unbroken experience.”

“Branch has helped us dramatically improve activation and engagement of first-time Spark users,” says Michael Cao, Spark’s senior growth marketing manager. “Not only are users getting a more personalized experience that better matches their expectations, but their higher level of success leaves them with a better overall first impression of the product.”

“With the success of our apps, we are excited to roll out Branch across Adobe Creative Cloud and enable deep-linking services to improve the consumer experience and gain insights into the impact of our marketing activities.”