Element451

“We were always playing catch-up. Our staff cared deeply about students, but we couldn’t keep up with the demand for fast, personalized communication.”

“I have also found that the “out-of-the-box” use cases and innovation is welcome by Element451. The staff and trainers are very helpful, personable and have been responsive and available. That kind of service has surpassed my expectations.”

“Element was the CRM of choice as it not only would have the capability to meet our needs in recruitment, admissions, and student onboarding, but the variety of features and functions support additional business processes well beyond those areas.”

“Element 451 has been the catalyst to allow the traditionally siloed areas to better collaborate and has allowed for revolutionary change in our business processes.”

“Jacquelyn adds: “With the communications module in Element451, having conversations by email, text or phone—whatever the student prefers—and tracking that all in one platform, across the whole team, is huge.””

““By automating our everyday activities we were able to gain the capacity to do more and be more personalized,” she says.”

“We're leveraging [artificial intelligence] to free up staff time to do the things that only humans can do, which is that relationship building.”

“With Element451, we're able to track RSVPs, see who attended, who canceled, who no-showed, and then we're able to create communication plans based on that.”

“Creating this unique, seamless experience for our students was super important to us and something that we would not have been able to do without Element451.”

“In the fall of 2023, we reversed a declining enrollment trend, and our new freshman numbers were up nearly 3.5%. We attribute that success to Element451. The platform has transformed how we communicate with students and parents, allowing us to reach them in more personalized and effective ways”

“It has facilitated ideas we've been discussing in our communications office for over eight years.”

“Element451 has helped us get a lot more done in a more intentional, targeted, and personalized way.”

“Having the event site has really helped facilitate event registration and participation," said Marcie Kagawa, Communication Specialist at Cypress College. "Counselors even refer to Element451 to inform students whether they have met their event requirements.”

“Having a team to help us get set up with fast implementation was important. Element451 not only offered customized support, but a whole team to help us with implementation.”

“Before Element451, we were very piece-meal. It was important to find somebody who could take over all of these items instead of having this piece here, this piece there. We needed something that could do everything within one software.”

““the tremendous support Element451 offers is a key differentiator.””

““It’s helpful that the interface, the steps, they’re all built around the use cases of higher ed,””

““Marketing automation removes the anxiety of wondering if everyone in the funnel is being communicated with, especially those you spent resources acquiring.””

““Visibility into our data gives us confidence that we’re focused on the right priorities,””

““It’s important to work with a partner like Element451 that knows our business of higher ed,” explains Lutzky. “They get our use cases. We don’t have to explain over and over what we’re trying to do.””

““It’s not about the tool,” said Benedict. “It’s about how you use it to reimagine what’s possible.””

““If there’s one piece of advice I’d give, it’s to dedicate people to this work,” Lang emphasized. “You need someone who wakes up every day thinking about how to unlock the full power of the platform.””

““We’re no longer guessing what a student has done—we can see it, act on it, and collaborate around it,””

““We trained the agent using real student FAQs. It’s made a huge difference,””

““We used Element to optimize check-in, messaging, and feedback,” said Klimczak. “Now we’re using that insight to make every event better.””