Dovetail

“As we've grown the projects inside of Dovetail, we've grown awareness internally. Now, more people are interested in participating. It's nice for people outside the core team to contribute research to the larger organization.”

“Dovetail helps us simplify the process of pouring all our customer data and all our insights into one spot.”

“Bringing our stakeholders closer to the research process is an ongoing initiative for our research team; we believe it's an activity that everyone can participate in. That's what Dovetail allows us to do in a big way.”

“Before Dovetail, analyzing our fragmented user data was really time consuming. Now, we’re able to take on more projects which has led to more business growth for Petal Health, backed by customer intelligence.”

“Dovetail standardizes the analysis. Before, you’d see multiple people doing different analyses and getting different outputs. Now, it’s just so easy to get to what you want.”

“Now I can search for specific surfacing topics or user problems across the entire database with the help of Dovetail’s AI agent.”

“Ultimately, Dovetail’s AI has democratized access to insights across our business. It’s helping teams surface what matters most in far less time, and empowers more data-informed conversations at every level of our organization.”

“Everything’s in one place and the team only needs to remember one link. It’s absolutely our tool end-to-end. I don't know what we’d do without it, actually.”

“Thanks to Dovetail, customer knowledge is available to everyone at SmartRecruiters, so anyone can quickly explore insights almost instantly with Dovetail's AI to make decisions faster. It's incredibly powerful.”

“Dovetail has been invaluable. I’ve been able to synthesize hours of customer feedback collected over the years; it would have taken months and multiple rounds of new research to identify the same insights.”

“Dovetail enables us to access all of Breville’s insights gathered from around the globe—all in one place. This is incredibly valuable and saves us from losing or repeating invaluable information about our customers.”

“One of my favorite things is seeing people not behave the way we expect them to behave.”

“I want to literally chat with nine hours of the footage that we have: ‘What do they think about this? What do they think about that?’ I want to really test my own assumptions very quickly.”

“For us, the value of Dovetail is efficiency. And with the AI features, it means we can extract more value from the existing customer data that we already have. It’s very powerful and has changed the way we work.”

““I will cry if you take this tool away from me.””

““I used Chat for the open-ended questions, and it worked really well,” Carol says. “When you have a lot of data in Dovetail, it’s the most useful tool for getting to the answer quickly.””

“We want to get all of the insights that we can, but doing it in a way where you don't need to be on every call... but can just take the biggest parts and takeaways is super helpful.”

“For us at SmartRecruiters, the big thing about Dovetail has really been about democratizing research”

“It’s super important to ‘think customer’ when we’re making any decision, it’s where everything starts from, and it’s how we measure impact.”

“More and more people in the company are asking for more user insights. Dovetail really helps us to democratize the research.”

“When I think about the value of Dovetail, I see it every time a stakeholder does a search and finds something interesting from our repository—that kind of smile or that look of surprise or that wow moment, that realization that customer insights are actually important and should be taken seriously. That’s how I measure the ROI of Dovetail.”

““AI Docs in Dovetail have been helping us in bringing that data to life and consumable not just for ourselves, but for our stakeholders on a more ongoing basis.””

““Dovetail is an incredible tool for qualitative work. I can’t praise it enough.””

“The CEO called it the best quarterly VOC meeting we’d ever run,”

“Channels has made a real difference to how we work as an organization.”