Mixpanel

“From a business perspective, our team uses data reports provided by Mixpanel to convince our recruiting partners that CakeResume is capable of recruiting the talents they need. From a product perspective, our team can compare conversion and retention rates before and after each product update to ensure that the upgraded version does bring the performance up a notch. Additionally, our marketing team makes market observations based on the data reports and makes corresponding decisions according to the trends of user behaviors.”

“When we first expanded overseas, we mostly targeted English-speaking markets only to discover that the competition was exceptionally fierce there. Later on, after tracking our users for a period of time using Mixpanel, looking at metrics around user registration, editing, publishing and download rates, we discovered that Indonesian users, compared to those in English-speaking markets, are more active on our website. Thus, we decided to place more resources in the Indonesian market.”

“We tag each member (with information like what jobs they are looking for, what skills they have and what issues they pay attention to) through Mixpanel, identify what stage of the user journey the member is in, and then send out personalized emails via OneSignal based on our understanding of each individual user. In doing so, we are able to engage in more precise dialogue with users of different behaviors, needs and profiles. This is why our emails can come across as more humanized.”

“Our marketing team makes market observations based on Mixpanel’s data reports and makes corresponding decisions according to the trends of user behaviors.”

“Part of our success lies in investment of both time and effort in having as wide a cohort of users as possible across the company. Mixpanel is used by product teams, engineers, content editors, content acquisition teams, CRM, customer support and marketing.”

“There’s no alternative to being data-driven. With Mixpanel, we reduced ambiguity and increased the predictability of creating value through our product”

“We’re no longer building prototypes; we’re building MVPs directly from insights. Product managers are now builders, not just thinkers”

“Mixpanel is a gold mine. It is a must-have for organizations developing data-informed cultures. It allows our team to work from one data source, speak the same language, and see clearly what makes sense to build — and especially what doesn’t.”

““This will be our first major product launch where Mixpanel is fully integrated from the start. We’ll be able to see user adoption rates instantly and make adjustments in real time,””

““As a bootstrapped startup, every decision has to be data-driven. Mixpanel helps us move efficiently and effectively.””

““We realized our highest-converting traffic came from users searching for ‘AI resume builder,’ so we focused our marketing there.””

““We used Mixpanel’s funnel reports to see exactly where users were dropping off and made data-backed improvements.””

““We used to spend hours pulling data manually. Now, Mixpanel makes it instantaneous.””

““Before Mixpanel, our marketing team was flying blind. Now, we know exactly what converts and where to allocate resources,””

““We were completely in the dark—Mixpanel has given us a flashlight,””

“Mixpanel is the single most important tool that we’ve added to our stack this past year and one of the most important in fueling our recent growth.”

““We’re evolving from optimizing pages to optimizing the entire user journey. Mixpanel will remain at the center of that transformation””

““Previously, building reports from behavioral data required multiple teams. Mixpanel’s Query API simplified everything – we can call analytics data directly in production””

““We can now confidently say that a specific change caused a specific outcome. Mixpanel connects ‘what happened,’ ‘why,’ and ‘what if’ in one seamless flow””

““Experiments like these proved that automation can outperform manual curation. We’re now redefining how our operations and growth teams work together””

““Now the first thing we say is, ‘Let’s look at the data.’ That shift alone has saved time and improved collaboration””

““Mixpanel has become the ‘eyes’ of our team. Everyone across the company views and communicates using the same standardized metrics””

““The deciding factor was Mixpanel’s flexibility and real-time capability to analyze the exact data we wanted, which set it apart from other tools””

“We’re getting there. It’s a start, and hopefully, we can create consistency across products, from golf to UFC to tennis, so that we’re always comparing apples to apples. The plan is for Mixpanel to become a fully integrated part of our product development cycle.”

“Without Mixpanel, we wouldn’t be making these smaller iterative changes because we wouldn’t see the need to. These small tasks add up to a much better product over time.”