UserGems

““We invest heavily in tech and resources to source high-quality leads for the sales team. We recognized an opportunity to support our efforts by tracking and engaging Ceros users and champions when they join a new company,” he explains.”

““Like most companies, we had to cancel all of our in-person events, which made up a third of our pipeline. We began looking for new paths to prospect and engage potential buyers. Kevin Croxton, our CRO slacked me ‘hey, remember those guys at UserGems? I think we should give them a call.’”

““11% to 16% reply rates. 54 opportunities. And as an enterprise company, that’s a lot of pipeline. This is the type of proof point that convinces me further to move down this road.””

““We have enough logic, enough data, and with AI now and great partners like UserGems, you can actually now create all of the stuff that you need so that the reps don’t have to make those kind of decisions anymore.””

“We want to onboard our CS team to take advantage of the benefits of UserGems. So they know when a champion or advocate leaves and do not find out on LinkedIn. We also are looking to use this channel for our high-value ABM accounts to see if there are any low-hanging fruit to target in our T1 and T2 accounts,”

“We care a lot about adoption on the operations side as we have an enormous tech stack. And UserGems is one of two tools we are so impressed by because our CSM, Steven, is so involved in optimizing it and making sure we get the most out of it,”

“Setup was seamless. The UserGems tool is easy to implement. The amount of automation is helpful and a huge time saver for opps,”

“We’ve worked with our UserGems Customer Success Manager (CSM), Steven Farina , and developed the right messaging. So we’re focused on building out the cadence and enabling the BDRs. And if our volumes were to triple next month, we would have more work to do but it wouldn’t grind anything to a halt,”

“And UserGems puts a nice warm lead who’s open to having a conversation for a BDR. Our BDRs are happy. I look forward to the first week of every month because it’s the UserGems day,”

“I’ll take quality over volume any day . And the quality and conversion rate of a UserGems lead is way higher than that of a content syndication program or an outsourced BDR program. Content syndication helps fill out our database in terms of people to nurture but the conversion doesn’t always play out,”

“We see that business coming from customer referrals has a high conversion rate. So, our former VP of Sales came across UserGems and thought it would be a great tool to amplify the trends we were already seeing across the industry and not miss any job changes,”

“For us, the customer-job-change trigger use case was a no-brainer. Trying to track this otherwise would have been a manual and difficult process on LinkedIn. And we would have things slip through the cracks,”

““We were primarily focused on SMB-sized deals with an average deal size of $7,800. Now, we’ve used UserGems and a couple of other tactics to drive up into the mid-market or corporate enterprise. Since last quarter, our average deal size has gone up to $112K, which is fantastic.””

““In the initial data we received as a pilot, we reached out to five people - one being a past champion. This led to a $140K 3-year deal. At that point, our average selling price was $7,800. We were like holy c**p, we’ve just paid for UserGems and more,””

““Our cold prospecting via the sales team was a waste of time. At best, we’d see 1% callback rates from blind outreach. Our champions and buyers also frequently switched companies. The high turnover of users meant manual tracking was inadequate.””

““UserGems outperformed the rest on data quality and how it seamlessly integrated with our workflows.””

“[UserGems] just works the way it’s supposed to. It’s 'set it and forget it'. It’s been great for me in comparison to other tools where I'm always having to put out a fire somewhere.”

“Our prospects are super impressed with the level of personalization that we’re able to do thanks to UserGems”

“We had our first closed-won deal within a couple of weeks ! I was like, “oh wow, that's fast. This is going to be a good revenue generator for us,””

““Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. We wanted to reach out to this loyal user base, but we didn’t have an easy way to do that.””

““And in the process, I built credibility for other ideas I had and other tools we wanted to implement. So, listen to your sellers. They’re a valuable resource. And your success or failure hinges upon their ability and willingness to execute.””

““We had been looking into other tools to better enable outbound. But UserGems wasn’t on my radar. Sales asked us to make the job change outbound for them. So, in an effort to build credibility with Sales, and knowing they were bought into this motion already, I stumbled backward into a great tool in UserGems.””

““We’ve discovered there are more creative ways to use it than just the immediate job change.””

““The positive feedback from the Sales team was almost immediate. It was, ‘Wow, this is super easy to identify job changes. And the response rates are great.’””

““UserGems provides a lot of critical account information alongside the contacts. So, identifying Gems and the relevant sequences/messages moves a lot faster than it did in the past.””