Peerbound

“It's a really crazy time to be a marketer. Search is changing. Behavior is changing. The way that content is produced is changing," she says. "And I think the authentic voice of a customer — in their own words, in a verified way — builds credibility. That’s going to become an even stronger advantage in this new era of marketing.”

“When we have new products come out, and there's not really heavy usage yet, we have been able to get these indications of how the rollout is going," Megan says. "How is the beta program shaping up? Are people happy with the product? And then, who can we look to to be our first public case study for this new product?”

“Now that Peerbound is part of our tech stack, we admins can easily find those golden moments of connection and problem-solving with our customers. Before, those stories might have just remained buried in a sea of transcripts,”

“A customer can say something really lovely directly to a Virtru team member. But their boss doesn't hear that compliment, and other people don't see it," Megan says. "So it is a really great way to give them a shout out and highlight exceptional work that might otherwise go unseen.”

“Those Peerbound for AEO tiles really elevate the heart of what our customers are saying in a way that we didn't have before. And it automatically updates with fresh, customer-approved content and reviews every day.”

“That just helps to build trust in the brand and accelerate the sales process,”

“The Peerbound for Web implementation was easy and the documentation for building filters and CSS overrides was CRYSTAL clear. I got it up and running in an hour,”

“Tool fatigue is very real. Sellers and CSMs are being asked to do a lot of things with, in some cases, a lot of resources. And as such, it can be overwhelming for them,”

“Peerbound allows us to not only identify good candidates for our Voice of the Customer program, but also helps us turn around customer proof more quickly. Before, every asset was a long-form case study. It could take weeks to identify a good candidate, gauge their interest in participating, and schedule an interview. Then, writing a good case study can take several hours,” Megan says. “Now, we can much more nimbly find, approve, and use customer quotes.”

“Our internal team had the skills and tools to build a solution for us, but it would have come at the cost of other business priorities," Megan says. "Deploying Peerbound was just so much faster.”

“We could see how using Peerbound would provide almost instant value,”

“We looked at other competitors in the space," Kevin says. "I think the thing that we really liked was the ease of Peerbound. It did not feel as complex as some of the other tools.”

“Peerbound helps us organize customer feedback so we can easily act on it. Having a tool like Peerbound that makes sense of that data is really helpful.”