Description
Possible is hiring a Lifecycle Marketing Manager to own end-to-end growth lifecycle programs for new-customer acquisition and retention across email, push, in-app messaging, and SMS. The role develops campaign roadmaps, segmentation and personalization strategies, experimentation frameworks, creative and copy direction, and AI- and automation-enabled programs, while partnering with Data Science, Product, Engineering, Creative, and Marketing. It requires 8+ years of CRM, lifecycle, or retention marketing experience, deep multi-channel and B2C expertise, strong Braze and CDP experience, A/B testing knowledge, HTML/CSS/Liquid email skills, and the ability to influence senior leadership. The compensation range is $162,000 to $195,000, with stock options, benefits, a bonus plan, commuter benefits, and an office with free food and drink.
