Summary from listing
The Adobe Launch & Analytics Consultant will implement and manage end-to-end digital tracking, analytics, and customer data activation across the Adobe Experience Cloud. Responsibilities include configuring Adobe Launch, Adobe Analytics, Adobe Experience Platform, Customer Journey Analytics, and Marketo; designing data-layer architecture; validating tags and data quality; managing consent and GDPR/PDPA compliance; and collaborating with product, marketing, and engineering teams. The role requires expertise in Adobe Launch, Adobe Analytics, AEP/CDP, CJA, Marketo, JavaScript, HTML, browser debugging, attribution modeling, funnel analysis, and data governance.
