Description
The Advocacy & Influence Lead will drive and implement social advocacy, influencer marketing, and consumer advocacy strategies for a global beauty industry leader. This role focuses on strengthening brand engagement, building influencer partnerships, and overseeing local activation calendars. Key responsibilities include coordinating brand events, developing Pro Community Management, leading B2B social campaigns, and upskilling professional influencers and internal teams. The lead will collaborate with cross-functional teams to optimize ROI, accelerate influence performance, and drive innovative advocacy initiatives.
