Description
The Analyst - MarTech Operations role programs, tests, and manages Wingstop’s first-party digital loyalty campaigns across web, app, email, and push channels. The role coordinates with internal and external vendors, translates business requirements into campaign logic and technical configurations, manages campaign sequencing and stakeholder alignment, and leads structured QA for targeting, personalization, offer eligibility, and customer experience flows. Candidates should have familiarity with loyalty platforms such as SessionM, 1–3 years of technical campaign execution experience in a marketing automation or CRM environment, and strong segmentation, journey orchestration, and QA skills.
