Description
The role combines traditional digital analytics implementation with GEO measurement and experimentation. It involves auditing analytics implementations, building measurement frameworks, implementing tags, creating dashboards, evaluating causal relationships, supporting AI-powered search measurement, and presenting insights to clients and executives. The position requires advanced analytics expertise, experience with LookerStudio, PowerBI, and Tableau, knowledge of incrementality and experimental design, AI-assisted workflow skills, and strong project management and communication abilities.
