ASO Manager at Huuuge Games

Setup: Hybrid
Location: Warsaw, Masovian Voivodeship
Type: Full-time

Description

Huuuge Games is seeking an ASO Manager to join their team in Poland. This role involves owning creative testing and keyword optimization processes for mobile game titles, aiming to enhance organic visibility, conversion rates, and overall store performance through data analysis and continuous experimentation. The company operates in a hybrid model.

Required Skills

Creative Testing
Keyword Optimization
Data Analysis
Continuous Experimentation
KPI Monitoring
Organic Traffic Analysis
Experiment Execution
Metadata Management

Additional Information

Preferred Qualifications: Experience in managing creative testing processes, including setup, validation, tracking, documentation, and follow-up.
Proficiency in keyword optimization, encompassing research, implementation, tracking, and continuous refinement.
Ability to monitor and analyze various store KPIs like CVR, installs, visibility, and organic traffic trends.
Skill in analyzing both paid and organic traffic interactions, especially focusing on organic performance and its impact on the store.
Capacity to prepare detailed analyses and recommendation proposals using store data, experiment outcomes, and identified trends.
Able to identify anomalies, potential risks, and new optimization opportunities.
Strong ability to execute accurate and timely metadata updates, asset uploads, and store modifications.
Collaborative approach to working with the Creative department and other internal stakeholders to support store experiments and asset updates.
Commitment to maintaining well-documented records of experiments, keyword learnings, and store performance insights.