Description
Grab is hiring a CRM Lifecycle Marketing Manager to own end-to-end lifecycle campaigns across email, SMS, push, in-app, and other owned and paid channels. The role develops audience segmentation, content strategy, user journeys, campaign launches, data analysis, and growth strategies; collaborates with Data Science, Marketing, Creative, and Product teams; and reports to the CRM Manager. The position is onsite in Petaling Jaya and requires at least five years of marketing or business strategy experience, a bachelor's degree in a relevant field, and hands-on lifecycle automation experience.
