Summary from listing
The Marketing Data Analytics role works within a marketing data analytics team to deliver business insights and support strategic decision-making through advanced analytics, AI-driven solutions, and market intelligence. Responsibilities include analyzing customer behavior, developing acquisition and retention strategies, creating management reports and dashboards, conducting market and competitive research, applying machine learning and predictive analytics, supporting AI projects, validating data quality, and monitoring data governance. The role requires a degree in a relevant discipline, experience in data analytics or business intelligence, proficiency with analytics and visualization tools, strong analytical and communication skills, and fluency in English and Cantonese.
