Description
The Marketing Analytics Specialist will design, develop, deploy, and maintain predictive models for life-science clients, covering marketing effectiveness, sales engagement, next-best-action, demand planning, customer segmentation, and test-and-control analysis. The role involves advanced statistical, econometric, optimization, and machine-learning modeling; structured and unstructured data analysis; and end-to-end project work with business teams and project leadership. Candidates should have a relevant master’s degree, 2–3 years of analytic experience using tools such as R or Python, knowledge of promotional and digital analytics, and strong communication and data-mining skills.
