Associate Director for Product Marketing at Aspen Publishing

Department: Marketing

Compensation

$122,100 – $199,700/yr

Setup: Remote, Hybrid
Location: Burlington, Massachusetts
Type: Full-time
Level: lead/mgmt
Posted: Sep 30, 2026

Description

Aspen Publishing is hiring an Associate Director, Product Marketing (Legal Education) to lead product marketing strategy for its legal education portfolio. The role focuses on driving faculty adoption, developing go-to-market plans, strengthening product positioning, supporting portfolio growth, partnering with Editorial and Sales, creating sales enablement programs, and analyzing market and competitive intelligence. It is based in Burlington, Massachusetts on a hybrid schedule, with remote candidates considered, and requires a bachelor’s degree plus 8–10 years of relevant experience.

Required Skills

Product marketing
Go-to-market
Product positioning
Sales enablement
Competitive intelligence
Market analysis
Project management

Additional Information

Minimum Education: Bachelor’s degree in Marketing, Business, or a related field
Required Previous Experiences: 8–10 years of progressive experience in product marketing, publishing, higher education marketing, or a related field
Experience partnering with Editorial, Product Management, or Product Development teams throughout the product lifecycle
Experience creating sales enablement strategies and tools that improve commercial performance
Experience analyzing market trends, competitive intelligence, and customer insights to influence business strategy
Experience leading cross-functional initiatives and influencing stakeholders without direct authority
Preferred Qualifications: Master’s degree or J.D.
Deep understanding of legal education, faculty adoption processes, academic publishing, or higher education markets
Translation Company Name: Aspen Publishing