Associate Director Marketing Lifecycle, CC outbound at HelloFresh

The Associate Director for Lifecycle, CC Outbound will own the strategy, performance, budget, campaign execution, customer experience, and CRM tooling for outbound call-center initiatives across HelloFresh’s international markets. The role develops annual plans, manages the customer lifecycle from leads to reactivation, personalizes customer interactions, uses AI and experimentation to improve campaigns, analyzes data, and steers conversions, costs, and ROI with cross-functional and local leadership. It requires CRM and lifecycle marketing experience, strong analytical and interpersonal skills, and ideally hands-on call-center and experimentation experience.