Description
The role is responsible for monitoring and analyzing market and operational data, producing reports, identifying anomalies, and recommending improvements. It also supports product and experience optimization, analyzes player registration, recharge, retention, and churn behavior, builds user segmentation models, evaluates marketing and advertising campaigns across Facebook, Google, TikTok, and affiliate channels, and provides data insights to market, customer service, operations, and management teams. The position requires at least one year of data analysis experience, familiarity with a data analysis tool, understanding of gambling or gaming user behavior, and strong communication and logical reasoning skills.
