Description
The role manages virtual channel providers and SMS gateway channels, coordinates channel partners, and develops SMS marketing strategies for the overseas gambling market. It is responsible for improving message delivery rates and overall performance, analyzing reach, conversion, ROI, and click cost, optimizing copy, and improving user acquisition and retention. The position requires independent thinking, strong execution, prior SMS-channel planning and execution experience, basic computer skills, SMS promotion experience, interest in overseas promotion and data analysis, and acceptance of the gambling-industry work pace.
