Description
The Associate Vice President, Enterprise Marketing leads enterprise-wide marketing strategy, executive relationships, and cross-divisional integration across March of Dimes' Program Impact, Fundraising & Partnerships, and Markets portfolios. Reporting to the Vice President of Marketing & Communications, the role develops coordinated marketing plans, aligns campaigns with audience insights and brand positioning, monitors performance, and leads Enterprise Marketing Directors and Managers. The position also manages budgets, operational processes, and team development while requiring a bachelor's degree, 10+ years of progressive leadership experience, and expertise in integrated marketing, strategic communications, brand management, audience segmentation, and marketing analytics.
