Description
The role leads the overall performance of an Audemars Piguet boutique by driving client development, sales, profitability, customer experience, brand presentation, events, inventory, cash control, CRM, market analysis, and operational efficiency. It also involves coaching and developing the retail team and coordinating with internal stakeholders. The position requires at least 10 years of luxury retail or hospitality experience, significant leadership responsibilities, fluency in Thai and English, and proficiency with retail tools and CRM systems.

