Brand Campaign Manager at hlb

Level: not_specified

Description

Hong Leong Bank is seeking a Brand Campaign Manager responsible for leading the strategy, execution, and performance of bank-wide and product marketing campaigns. This role involves driving brand health, market positioning, and customer recall, taking end-to-end ownership of brand campaigns, and ensuring efficient stakeholder and agency management. The manager will translate business briefs into impactful media plans and creative campaigns, combining creative vision, media strategy, and budget efficiency to deliver consistent brand messaging and drive commercial outcomes.

Required Skills

Brand Guardian
Create and manage brand, corporate and promotional materials
Manage execution of bankwide, PFS, HLB Islamic campaigns
Corporate brand initiatives
Coordination and execution of key brand campaigns
Proposing optimal channels and touchpoints

Additional Information

Required Previous Experiences: Account Servicing or Strategic Planning in an advertising agency
Marketing/Brand in a corporate organisation
Track record in A&P, advertising and media management
Preferred Qualifications: High attention to detail
Strong follow-up
Creative thinking, ability to generate quick out-of-the-box ideas which address business objectives
Strong presentation skills, ability to sell ideas and wow stakeholders to obtain buy-in
Adept at identifying visuals and copy which are impactful and relevant to audience
Excellent language and writing skills
In-depth knowledge with advertising processes and platforms, digital marketing and tools, and familiar with media best practices, and content formats