Brand Director, Action & Entertainment at MGA Entertainment

Compensation

$145,000 – $175,000/yr

Location: Los Angeles, California
Type: Full-time
Level: lead/mgmt
Posted: Sep 25, 2026

Description

MGA Entertainment is hiring a Brand Director to own the global brand strategy and product roadmap for its Action & Entertainment portfolio, including CarTuned, Hyojo, Armorsaurs, and new sports and entertainment brands. The role leads brand positioning, market research, product development, licensing, global P&L forecasting, pricing, and cross-functional alignment with Sales, Retail Marketing, Operations, Supply Chain, and other teams. It also manages and develops the Brand team and requires extensive experience in toy or collectibles brand management, global brand leadership, product development, and commercial planning.

Required Skills

Brand strategy
Product roadmap
Market research
Competitive analysis
Product development
Licensing
P&L management
Forecasting
Pricing architecture

Additional Information

Minimum Education: Bachelor’s degree in Business, Marketing, or a related field
Required Previous Experiences: 8+ years in brand management, brand planning, or strategic planning within the toy or collectibles industry
3+ years directly managing and developing a team
Experience managing large, global brands across multiple regions and retail channels
Hands-on experience with product development, line planning, and bringing physical product to market
Experience managing a brand P&L, forecast, and pricing architecture
Understanding of boys’ action, collector, or fandom-driven categories
Preferred Qualifications: MBA
Experience with brands serving both kid and adult-collector audiences
Familiarity with entertainment and content pipelines
Proficiency in market research tools, syndicated data, and data analysis platforms
Experience with licensing
Exposure to international markets
Experience taking a new brand from concept to market
Translation Company Name: MGA Entertainment, Inc.