Description
Apple is hiring a Brand Manager to oversee integrated marketing campaigns and strategic marketing for assigned product lines, particularly in Greater China. The role leads marketing communications plans, coordinates product launches, represents regional needs to worldwide teams, analyzes competitive and consumer trends, collaborates with global planning, agencies, and regional stakeholders, and helps develop the annual marketing plan. The position requires at least eight years of integrated marketing campaign experience, agency-partner management, cross-functional workflow experience, fluency in Chinese and English, and a bachelor’s degree or equivalent experience.
